The top website and marketing links of the week. Did you know that 30% of the Web now runs on WordPress? Back in 2009 when I was trying to decide which CMS (content management system) platform I should work on mastering, WordPress was one of three or four options. It was a hard choice at…
The top website and marketing links of the week. About Us pages can be tough. Usually they’re an afterthought – add a bit of history about your company, maybe a mission statement… but it shouldn’t be this way. The About Us page is an opportunity for people to get to know both your business and…
The top website and marketing links of the week. I saw an interesting post on the Yoast blog this week called “Do Outbound Links Matter for SEO?” That’s a good question! The answer is yes, they do, but not for the reasons you might think. Follow the link to find out why outbound links matter….
The top website and marketing links of the week. If you’re using social media to help promote your business, you probably have found that a lack of engagement from your followers is a very frustrating thing. Here are 10 tips on improving engagement in social media marketing. Considering a redesign of your business site as…
The top website and marketing links of the week. Here’s a great case study showing how UX design and visual hierarchy can improve conversion rates of a web page. Simple changes can bring you noticeable results! If your site is not converting as well as it could be, a brand new year is a great…
The top website and marketing links of the week. Not just for websites… learn how attentive UX design can help you create trust for your brand across the board (but note how important good website design is!). How many business websites do you have? If you’re like one of my clients, you might have 6…
The top website and marketing links of the week. Take this as you will… I don’t agree that there is *never* a good case for using a video background, but some of the arguments against are compelling, especially the loading time issue, and how dumb your site will look if you’re using a video hosted…
The FCC votes on removing Net Neutrality protections in mid-December. Do you rely on the Internet for your livelihood? Your entertainment? This is how things will change if this vote goes through. Please, if you are concerned at all by this, learn how to contact your representatives and ask them to stand up for a…
The top website and marketing links of the week. Happy Black Friday! To celebrate (is that the correct term?) here’s a collection of top tips for holiday email marketing from HubSpot and more email tips from Mailchimp. And one more from Constant Contact – how to stand out in an overstuffed inbox. Oops, here’s another one……
Recently I accepted a project from a long-time client who was going to provide a design that needed to be developed into a WordPress theme. She sent me an email with a layout saying “Attached is a mock up for what I’d like the new website to resemble. I realize it’s probably just a template…
The top website and marketing links of the week. It’s common for clients to make assumptions about mobile design (users never scroll; I have to cut back on content for phones). But many of them just aren’t true! Learn about mobile design myths and how to go beyond them to provide a truly useful and…
The top website and marketing links of the week. Looking to improve security on your site – WordPress or otherwise? This post (not for the tech-averse!) is an overview of 5 technologies you should consider, including Let’s Encrypt SSL certificates. Warning: this is a tech-heavy post and assumes you have advanced knowledge relating to your…