The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you […]
The top website and marketing links of the week. If you run an ecommerce site, you’re probably interested in increasing conversions, right? Here is a post about the 13 things your ecommerce pages need to do just that – get more sales. The GDPR (General Data Protection Regulation) is coming up quickly. Learn how to […]
The top website and marketing links of the week. Did you know that 30% of the Web now runs on WordPress? Back in 2009 when I was trying to decide which CMS (content management system) platform I should work on mastering, WordPress was one of three or four options. It was a hard choice at […]
The top website and marketing links of the week. If you’re using social media to help promote your business, you probably have found that a lack of engagement from your followers is a very frustrating thing. Here are 10 tips on improving engagement in social media marketing. Considering a redesign of your business site as […]
The top website and marketing links for this week. If your company were a couch, what kind of couch would it be? Find out here and see if your website and marketing collateral reflects your choice – or doesn’t. If you have a large and/or very busy ecommerce site and have been wary about moving to […]
The top website and marketing links for this week. Still clinging to that old website that isn’t mobile-friendly? Techcrunch reports that yesterday was the biggest shopping day on Thanksgiving ever – $1.15 billion in sales by 5pm. And 54% of visits – $449 million of sales – of that was on smartphones and tablets. Do […]
The top website and marketing links for this week. How to use psychology to trigger the behaviors you want in your site visitors. Making the move from http to https? It’s a good idea, as Google gives a little boost to these more-secure sites. But be warned that when you make the switch you’ll more […]
The top website and marketing links for this week. Need a marketing boost? Quality Logo Products has a monthly grant in which they provide $500 worth of promotional materials from their site to a small business that has a unique story to share. What could you do with all those marketing goodies? A giveaway? Stock your table at a […]
Some things that may be a bit troubling if you run an online shop… 44% of buyers now expect to receive an email if they left items in their shopping cart without purchasing, says a study from Bronto Software. There may be an ulterior motive to this behavior – almost 40% of these people expect to […]
I have a lot of clients using WooCommerce, a very popular ecommerce plugin for WordPress. I’ve learned a lot about WooCommerce (especially the backend!) by working on clients’ websites, but I knew a bit less about all the details of setup and daily usage than I liked. So I found a WooCommerce class on lynda.com… […]