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Weekly Links Roundup – Product Descriptions, Button Design, Accessibility, Low-cost Marketing Ideas

The top website and online marketing links of the week. Selling online? Check out this detailed post on how to write a good product description. A persuasive product description might be the very last chance you have to convince a potential customer to buy – just like high-quality photos are critical for ecommerce sites, so…

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Weekly Links Roundup – Site Speed, Product Pages, Contact Pages, WordPress Security Myths

The top website and online marketing links of the week. You know your website is slow. It’s always been like that. But do you really understand what that slow site could be costing you in terms of customers and conversions? A recent report shows that 70% of buyers are influence by a site’s page loading…

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Weekly Links Roundup – Product Photos, Current Content, Google My Business, Blogging Lessons

The top website and online marketing links of the week. Sometimes, convincing clients (especially new ecommerce site owners) that they need to invest in high-quality photography for their site falls on deaf ears. And that’s a shame, because great photos are critical for ecommerce sites; the quality of your images reflects the quality of your…

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Weekly Links Roundup – Online Sales Tax, When to Post on Instagram, Growing Your Email List

The top website and marketing links of the week. For clients starting an ecommerce site, one of the biggest questions I hear is “how do I deal with taxes?” It’s been a moving target for a long time. WooCommerce has recently started offering integrated automatic sales tax calculations, which might be a very helpful thing….

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Weekly Links Roundup – Testimonials, Product Reviews, GDPR, Analytics Alternatives

The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you…

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Weekly Links Roundup – Ecommerce, GDPR, Instagram, Blogging, Facebook PYMK

The top website and marketing links of the week. If you run an ecommerce site, you’re probably interested in increasing conversions, right? Here is a post about the 13 things your ecommerce pages need to do just that – get more sales. The GDPR (General Data Protection Regulation) is coming up quickly. Learn how to…

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Weekly Links Roundup – WordPress, Monetization, SEO Wins, Design Trends

The top website and marketing links of the week. Did you know that 30% of the Web now runs on WordPress? Back in 2009 when I was trying to decide which CMS (content management system) platform I should work on mastering, WordPress was one of three or four options. It was a hard choice at…

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Weekly Links Roundup – Engagement, One-page Sites, WooCommerce, Trust

The top website and marketing links of the week. If you’re using social media to help promote your business, you probably have found that a lack of engagement from your followers is a very frustrating thing. Here are 10 tips on improving engagement in social media marketing. Considering a redesign of your business site as…

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Weekly Links Roundup – Branding, Ecommerce, Blacklisting, SEO Meta Descriptions

The top website and marketing links for this week. If your company were a couch, what kind of couch would it be? Find out here and see if your website and marketing collateral reflects your choice – or doesn’t. If you have a large and/or very busy ecommerce site and have been wary about moving to…

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Friday Link Wrapup – Mobile Friendly Sales, SEO Basics, Online Payments, Getting People to Sign Up

The top website and marketing links for this week. Still clinging to that old website that isn’t mobile-friendly? Techcrunch reports that yesterday was the biggest shopping day on Thanksgiving ever – $1.15 billion in sales by 5pm. And 54% of visits – $449 million of sales – of that was on smartphones and tablets. Do…

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Friday Link Wrapup – Psychology, HTTPS, Redirects, Creepy vs. Cool

The top website and marketing links for this week. How to use psychology to trigger the behaviors you want in your site visitors. Making the move from http to https? It’s a good idea, as Google gives a little boost to these more-secure sites. But be warned that when you make the switch you’ll more…

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Friday Link Wrapup – Promotions, Millennial Shoppers, Analytics Spam

The top website and marketing links for this week. Need a marketing boost? Quality Logo Products has a monthly grant in which they provide $500 worth of promotional materials from their site to a small business that has a unique story to share. What could you do with all those marketing goodies? A giveaway? Stock your table at a…