The top website and online marketing links of the week. Selling online? Check out this detailed post on how to write a good product description. A persuasive product description might be the very last chance you have to convince a potential customer to buy – just like high-quality photos are critical for ecommerce sites, so are well-written product descriptions. Here’s an interesting post about button design that I found when working on a new theme this week. Have you ever thought about the differences between rounded vs. sharp-angled buttons – especially if you use a plugin for creating lots of… Continue Reading
Ecommerce
Weekly Links Roundup – Site Speed, Product Pages, Contact Pages, WordPress Security Myths
The top website and online marketing links of the week. You know your website is slow. It’s always been like that. But do you really understand what that slow site could be costing you in terms of customers and conversions? A recent report shows that 70% of buyers are influence by a site’s page loading time. The average site loads in about 15 seconds – but a number of studies show that the majority of online shoppers will leave a site if they have to wait more than 3 seconds. If you need help making your site faster, check out… Continue Reading
Weekly Links Roundup – Product Photos, Current Content, Google My Business, Blogging Lessons
The top website and online marketing links of the week. Sometimes, convincing clients (especially new ecommerce site owners) that they need to invest in high-quality photography for their site falls on deaf ears. And that’s a shame, because great photos are critical for ecommerce sites; the quality of your images reflects the quality of your products. And displaying poor-quality images speaks volumes about your business; if you don’t care about the photos, do you actually care about the products themselves? Learn more about why it’s so important to have high-quality imagery. New research on customer satisfaction with websites shows that… Continue Reading
Weekly Links Roundup – Online Sales Tax, When to Post on Instagram, Growing Your Email List
The top website and marketing links of the week. For clients starting an ecommerce site, one of the biggest questions I hear is “how do I deal with taxes?” It’s been a moving target for a long time. WooCommerce has recently started offering integrated automatic sales tax calculations, which might be a very helpful thing. There are also paid tax tools like TaxJar and Avalara if you have a more complex or multi-location business setup. It is complicated for sure, but these tools can take a lot of the effort out of keeping track of taxes. More info on the… Continue Reading
Weekly Links Roundup – Testimonials, Product Reviews, GDPR, Analytics Alternatives
The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you handle negative reviews is important, too. Letting prospects see how you take care of problems is at least as important as the glowing testimonials! Learn more about why you should add testimonials and reviews to your site. …And along that vein here’s a great guide… Continue Reading
Weekly Links Roundup – Ecommerce, GDPR, Instagram, Blogging, Facebook PYMK
The top website and marketing links of the week. If you run an ecommerce site, you’re probably interested in increasing conversions, right? Here is a post about the 13 things your ecommerce pages need to do just that – get more sales. The GDPR (General Data Protection Regulation) is coming up quickly. Learn how to prepare your site, even if you’re not selling or targeting EU customers directly. Generally, it’s recommended that a business start with only one or two social media networks to start off. If Instagram is one of your go-to social media locales, or you’re thinking about… Continue Reading
Weekly Links Roundup – WordPress, Monetization, SEO Wins, Design Trends
The top website and marketing links of the week. Did you know that 30% of the Web now runs on WordPress? Back in 2009 when I was trying to decide which CMS (content management system) platform I should work on mastering, WordPress was one of three or four options. It was a hard choice at the time, but I’m so glad I chose to focus on WordPress. It’s allowed me to provide a powerful, affordable and easy-to-learn website solution to hundreds of business clients since then. Have you considered monetizing your website? Not just with ads, but with useful products… Continue Reading
Weekly Links Roundup – Engagement, One-page Sites, WooCommerce, Trust
The top website and marketing links of the week. If you’re using social media to help promote your business, you probably have found that a lack of engagement from your followers is a very frustrating thing. Here are 10 tips on improving engagement in social media marketing. Considering a redesign of your business site as a one-page website? Learn about the pros and cons of this popular trend. One important thing to also consider is SEO. If you’re depending on Google Search to gain new customers, a multi-page site will offer many more opportunities to be found. Learn about single-page… Continue Reading