The top website and marketing links of the week. If you’re using social media to help promote your business, you probably have found that a lack of engagement from your followers is a very frustrating thing. Here are 10 tips on improving engagement in social media marketing. Considering a redesign of your business site as […]

The top website and marketing links for this week. How to use psychology to trigger the behaviors you want in your site visitors. Making the move from http to https? It’s a good idea, as Google gives a little boost to these more-secure sites. But be warned that when you make the switch you’ll more […]

The top website and marketing links for this week. Need a marketing boost? Quality Logo Products has a monthly grant in which they provide $500 worth of promotional materials from their site to a small business that has a unique story to share. What could you do with all those marketing goodies? A giveaway? Stock your table at a […]

Some things that may be a bit troubling if you run an online shop… 44% of buyers now expect to receive an email if they left items in their shopping cart without purchasing, says a study from Bronto Software. There may be an ulterior motive to this behavior – almost 40% of these people expect to […]

I have a lot of clients using WooCommerce, a very popular ecommerce plugin for WordPress. I’ve learned a lot about WooCommerce (especially the backend!) by working on clients’ websites, but I knew a bit less about all the details of setup and daily usage than I liked. So I found a WooCommerce class on… […]

A really irritating experience with an online retailer today inspired this quick post – here are a few things that happened when I tried to check out, and what you can do to avoid these problems with your own online checkout process. The organization used an outside vendor to sell tickets to an event. That’s […]

The Colorado State University Environmental Learning Center came to Red Kite looking for help with a few things: A website that was standalone, not lost amid the larger site run by Warner College; A way to accept online payment for registration and membership without going off-site; A site where they could have their own unique […]

If you’re not already accepting credit cards on your website, here’s a quick review of two reasonably-priced payment solutions. Paypal Website Payments Standard If you definitely want to take Paypal as well as credit cards and don’t mind customers going to the Paypal site to enter billing info, then go with Paypal Website Payments Standard. […]