We’ve been designing and building custom websites since 2005.
And we’ve learned a thing or two about managing website projects… Our goal is to make the project experience as hassle-free and smooth as possible for everyone involved.
Here’s how it works.
If you think it’s expensive to hire a professional, wait until you hire an amateur.– Red Adair
Our Discovery Call and intake form help us understand your business and the project you have in mind. We’ll get to know each other and see whether we’re a good fit. If it’s a match, we’ll send over our plain-English contract and a deposit invoice so we can get started.
Before we build, we plan. If you have an existing site we’ll do a content and structural audit to see where things stand. We’ll look at your competitors, your traffic data if available, and learn more about your target market and goals. We’ll research keywords (if applicable) and help get the site’s content needs in order and writing/editing underway. We’ll also create a sitemap of appropriate page hierarchies and connections.
Once content has been clearly defined, we work to create the balance of form and function in the custom design. We build wireframes for desktop and mobile to define the placement and types of content that will be included. Then we move on to layouts with branding, color palettes and typography and work our way through revisions to a final design.
At this stage final content has been delivered. We’ll begin translating the approved design into code as a custom WordPress theme. Your theme will be mobile-friendly (responsive), meaning it will work well in all sizes of browsers and devices. It will also be cleanly coded, better for site performance. We’ll build out the needed functionality of the site with plugins and custom code, and finally test across multiple browser platforms and devices.
We follow a checklist during this phase as there are many small tasks that need to be done – 301 redirects so your previous page URLs don’t lose any ‘link juice;’ customizing the 404 error page; checking form submissions and all links and social icons, posts and pages for any problems prior to launch.
Our projects include the first 3 months of fast, private hosting and our WP Minder Care Plans. We manage updates, backups, security and all other technical matters so you can do what you do best – manage your business without stressing over your site. We’re here for support when you need us.
If you chose to pair one of our Tailwind Marketing Kits with your project, we’ll begin creating Google Ads or get started on Local or National SEO setup. And we’ll work with you to create lead magnets and email drip campaigns to nurture your qualified leads into new customers.