Friday Link Wrapup – Promotions, Millennial Shoppers, Analytics Spam

The top website and marketing links for this week.

Need a marketing boost? Quality Logo Products has a monthly grant in which they provide $500 worth of promotional materials from their site to a small business that has a unique story to share. What could you do with all those marketing goodies? A giveaway? Stock your table at a trade show? It’s all up to you. And, you must be willing to be interviewed – yet another opportunity to get your business out there.

To sign up for the next monthly grant, visit Quality Logo Products.

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If you’re running an ecommerce site that targets Millennials, here’s an insightful post on how Millennials work out their buying decisions. Learn how they feel about advertising, product research, authenticity and more.

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It’s not just important to have a business website today – you have to have the right features too. Here’s a list of the top 10 essential features that every business site should have. The ones that are the biggest problems for new clients that come to me for help are:

• Non-responsive design – if your site’s not mobile-friendly by now, you’re really just helping your competitors.
• Missing or unclear calls to action – not making it super-easy for the user to figure out what you want them to do.
• No testimonials – let your happy clients help convince the new customers how great your company is.

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Finally… if you’re dealing with the headache of Google Analytics spam, here’s a big, detailed guide for getting rid of it. Warning: this is not for the faint-hearted.