Friday Link Wrapup – Promotions, Millennial Shoppers, Analytics Spam
The top website and marketing links for this week.
Need a marketing boost? Quality Logo Products has a monthly grant in which they provide $500 worth of promotional materials from their site to a small business that has a unique story to share. What could you do with all those marketing goodies? A giveaway? Stock your table at a trade show? It’s all up to you. And, you must be willing to be interviewed – yet another opportunity to get your business out there.
To sign up for the next monthly grant, visit Quality Logo Products.
If you’re running an ecommerce site that targets Millennials, here’s an insightful post on how Millennials work out their buying decisions. Learn how they feel about advertising, product research, authenticity and more.
It’s not just important to have a business website today – you have to have the right features too. Here’s a list of the top 10 essential features that every business site should have. The ones that are the biggest problems for new clients that come to me for help are:
- Non-responsive design – if your site’s not mobile-friendly by now, you’re really just helping your competitors.
- Missing or unclear calls to action – not making it super-easy for the user to figure out what you want them to do.
- No testimonials – let your happy clients help convince the new customers how great your company is.
Finally… if you’re dealing with the headache of Google Analytics spam, here’s a big, detailed guide for getting rid of it. Warning: this is not for the faint-hearted.