The top website and online marketing links of the week. Here’s an easy performance win – implement lazy loading on your site. Lazy loading means not loading images that are off-screen; they eventually load when the user scrolls down to them. Learn more about lazy loading and here’s the plugin I like for this task […]
The top website and online marketing links of the week. If you have multiple brick-and-mortar locations, a really useful feature you can add to your WordPress site is a store locator – a map showing pins for each of your locations. Clicking on a pin opens up address and other info about that location. Here’s […]
The top website and online marketing links of the week. Ever noticed, if you’re like most Google Analytics users, how much traffic you get from Ashburn, VA? Turns out Ashburn is a big technology center – 70% of the world’s Internet traffic flows through there; about 2.2 trillion Google searches per day. Adobe’s app subscriptions […]
This happens about once per week… I’ll make a change for a client in their theme and let them know an issue is fixed. They’ll go take a look and see that the problem appears to still be there. I’ll tell them to clear their browser cache. Either they’ve been through this a hundred times […]
The top website and online marketing links of the week. Pinterest can be a great marketing platform for your business if your customers are there (same goes for all social media platforms). But do you know how to maximize your efforts? Here’s a post showing what types of Pinterest images get the most engagement.In short: […]
Using photos in your posts is important – it helps the user get a better feel for your subject matter. Plus it’s also good for Google Search if you name and attribute the image correctly (learn how to do that in this post from Yoast on Image SEO). But you may think you have to […]
The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you […]
The top website and marketing links of the week. If you’ve considered deleting your Facebook account, but can’t bring yourself to do it for one reason or another (like if you use it for your business, for example), there are still things you can do (probably? maybe?) to improve the security of your account. Take […]
This is Part 2 of my initial article on Moving From HTTP to HTTPS from April… To pick up where we left off… the last thing we did was add the 301 redirects from the old HTTP URLs to the new ones using HTTPS. Let’s continue… 6) If your robots.txt file has any hard-coded HTTP […]
The top website and marketing links for this week. You’ve invested in a great-looking business website full of useful, up-to-date content. What else can you do to enhance your site’s credibility? Try using these trustmarks to make your customers more confident in using your site. They include things like security seals from payment processors; using HTTPS for […]