The top website and marketing links for this week. I always set up Google Search Console (formerly Google Webmaster Tools) account for project clients; here’s a basic guide to understanding what it does and how to benefit from it. This is a great post (not too confusing) explaining some of the issues and misconceptions around SSL certificates…
The top website and marketing links for this week. Do you find it hard to find the time to publish blog content? A recent study from Hubspot showed that businesses that published 11+ blog posts per month had 3x more traffic than those that published less. 3x! That’s really scary if you’re a soloist or only have a…
Back in January I asked my clients what services they needed that I wasn’t providing – what would help them get more out of their website investment? Over 70% of them told me they’d like some basic training in using Analytics tools to better understand their sites. Made sense… I always help clients get a…
The top website and marketing links for this week. Need some help coming up with engaging subject lines that’ll get people to open your marketing emails? Here’s a cheat sheet for 12 super subject lines. Want to use LinkedIn to grow your online business but not sure where to begin? Start here. If you have a membership website,…
The top website and marketing links for this week. Something I tell my clients all the time: don’t ask for too much information. When it comes to filling in online forms, less is better. Here’s an infographic that shows how reducing the number of things you ask people for can actually increase conversions. Remember the Choose Your…
The top website and marketing links for this week. Here is a very, very basic overview of Google Analytics reports for beginners. This doesn’t go into detail – just provides a nice intro on three key default reports. And here’s a chart for learning your way around the features and controls in a report. http://www.copyblogger.com/improve-call-to-action/Learn how including some…
The top website and marketing links for this week. Here’s a question clients ask me frequently and I was glad to see that the answer I always give is the right one. What’s the most effective SEO tactic today? The top answer is: relevant content creation. This is no surprise. Next comes keyword research and then frequent…
The top website and marketing links for this week. One of my clients recently found that some of the images on their site were actually copyrighted on another website (we promptly replaced them!). How can you be sure your photos are legal? Here are some guidelines. How to do creative content research to find out what other…
The top website and marketing links for this week. Do you use email for promoting your business? Here are 29 Reasons to Use Email Marketing (As Told by Small Business Owners). A high-quality and useful regular email delivery helps keep your company at the top of your customers’ minds. If you manage an ecommerce website, this is especially…
The top website and marketing links for this week. Knowing what your online competitors are doing is important for your business – here’s a good post on how to spy on them properly and effectively. 5 Design practices for a great website – does your site do all of these well? Find out the best times to…
The top website and marketing links for this week. One of the things we stress with clients is how important blogging for business has become – it’s such a critical part of owning a business site these days. Read more about how blogging drives traffic to your site. Using Facebook for your business? Did you know Facebook…
The top website and marketing links for this week. 9 things you need to know about Google’s mobile-friendly algorithm changes coming up on April 21. Link-building today is very different than before Penguin in 2012. Read about the smart alternatives to what are now considered dangerous link-building strategies. Frito-Lay’s custom project proofing/management app is built on WordPress….