Self-Promotion and Marketing

The top website and marketing links of the week. If you’re using social media to help promote your business, you probably have found that a lack of engagement from your followers is a very frustrating thing. Here are 10 tips on improving engagement in social media marketing. Considering a redesign of your business site as […]

The top website and marketing links of the week. Not just for websites… learn how attentive UX design can help you create trust for your brand across the board (but note how important good website design is!). How many business websites do you have? If you’re like one of my clients, you might have 6 […]

The top website and marketing links of the week. Happy Black Friday! To celebrate (is that the correct term?) here’s a collection of top tips for holiday email marketing from HubSpot and more email tips from Mailchimp. And one more from Constant Contact – how to stand out in an overstuffed inbox. Oops, here’s another one… […]

The top website and marketing links of the week. Looking to improve security on your site – WordPress or otherwise? This post (not for the tech-averse!) is an overview of 5 technologies you should consider, including Let’s Encrypt SSL certificates. Warning: this is a tech-heavy post and assumes you have advanced knowledge relating to your […]

The top website and marketing links of the week. Learn how to create a high-performing landing page for your business website, including crafting the right call-to-action, adding key testimonials, and writing great headlines. Do you have a business where you provide lots of support to customers? Then you might benefit from a self-service support site. […]

The top website and marketing links of the week. You know that SEO (search engine optimization) is important if you want to attract traffic. If you’re managing a nonprofit’s website, how do you approach optimizing content? Here’s a guide to dealing with the most important SEO challenges for nonprofits. Check out the home page of […]

The top website and marketing links of the week. Does your website delight your users? Or does it leave them with a less-than-satisfied feeling? Read this article about UX (user experience) and find out how poorly designed websites are a lot like having a cranky receptionist with a bad attitude. Did you know that Google […]