If you’re like many (most?) small business owners, it’s a point of pride to show those 5-star Google reviews on your website. There are a number of WordPress plugins that will enable you to do this easily. But whether or not this is a good idea requires some thought… Did you hear about the case…
The top website and online marketing links of the week. Selling online? Check out this detailed post on how to write a good product description. A persuasive product description might be the very last chance you have to convince a potential customer to buy – just like high-quality photos are critical for ecommerce sites, so…
The top website and online marketing links of the week. It’s true that WordPress is my favorite CMS (content management system). That doesn’t mean it’s the right CMS for every business. However, WordPress may be one of the best CMS platforms for SEO. Learn what makes WordPress so SEO-friendly and why it may be a…
The top website and online marketing links of the week. Don’t know if you noticed, but if you logged in to your WordPress site in the last day or two and are using Yoast SEO, you would have seen a great big irritating animated banner advertising Yoast’s black Friday sale. There were so many complaints…
The top website and online marketing links of the week. When is it safe to remove old redirects within your site? The answer may surprise you – it could be ‘never.’ Learn how to judge if it’s okay to remove that old redirect or not. Do you have a nonprofit website? If you do, this…
The top website and online marketing links of the week. Sometimes, convincing clients (especially new ecommerce site owners) that they need to invest in high-quality photography for their site falls on deaf ears. And that’s a shame, because great photos are critical for ecommerce sites; the quality of your images reflects the quality of your…
The top website and online marketing links of the week. Are you a stats person? This is just for you! Here is HubSpot’s ultimate list of marketing statistics for 2018 – enjoy! Some of the standouts for me include: 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue…
The top website and online marketing links of the week. Think your slow-as-a-turtle website isn’t hurting your business? Think again. Google has been looking at page load time since back in 2010, and they use this information when ranking websites. A study from 2016 showed that over 50% of mobile users would abandon a site…
The top website and online marketing links of the week. Everything you ever wanted to know about comments in WordPress – what they are and how to manage them. If you’ve decided not to allow commenting in your blog or are currently on the fence about it, check out this post on allowing blog comments…
The top website and online marketing links of the week. Pinterest can be a great marketing platform for your business if your customers are there (same goes for all social media platforms). But do you know how to maximize your efforts? Here’s a post showing what types of Pinterest images get the most engagement.In short:…
The top website and online marketing links of the week. Ever give much thought to your business email signature? Not for your newsletter – just your everyday email. I have to admit I hadn’t paid much attention to mine in quite a while, but this week a colleague pointed out that I could make that…
The top website and marketing links of the week. “Optimize images” is almost always one of the recommendations when testing a slow-loading website. Optimizing means making images no larger (dimensions and resolution) that they need to be for your site to reduce loading time. It also has to do with making them findable in search…