The top website and online marketing links of the week. One thing that often surprises my design clients is the immediately request for their content when their website project starts. Often, especially for a first website, they have no clue what content they’re going to have. This makes my job as a designer much, much […]
I’ve been designing and building custom WordPress themes from scratch since 2009. Back on January 1 I switched to custom theming using the Genesis framework – not a huge transition but still something of a learning curve! A few months ago I needed to create a sliding toggle menu for mobile browsers for a client’s […]
The top website and online marketing links of the week. When is it safe to remove old redirects within your site? The answer may surprise you – it could be ‘never.’ Learn how to judge if it’s okay to remove that old redirect or not. Do you have a nonprofit website? If you do, this […]
The top website and online marketing links of the week. You know your website is slow. It’s always been like that. But do you really understand what that slow site could be costing you in terms of customers and conversions? A recent report shows that 70% of buyers are influence by a site’s page loading […]
The top website and online marketing links of the week. Ever noticed, if you’re like most Google Analytics users, how much traffic you get from Ashburn, VA? Turns out Ashburn is a big technology center – 70% of the world’s Internet traffic flows through there; about 2.2 trillion Google searches per day. Adobe’s app subscriptions […]
The top website and online marketing links of the week. First post of 2019! Let’s begin with something that affects most business websites – signup forms. Read about 12 tips for creating better signup forms for your site, including: How many fields to include; Whether to offer some kind of incentive for signing up; How […]
The top website and online marketing links of the week. Do you ever republish your old blog posts? If you don’t, you should consider it. It’s likely there are great old posts that just need a little updating before they’re ready to put in front of newer readers. Recycling old content is often much easier […]
The top website and online marketing links of the week. Are you a stats person? This is just for you! Here is HubSpot’s ultimate list of marketing statistics for 2018 – enjoy! Some of the standouts for me include: 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue […]
The top website and online marketing links of the week. Think your slow-as-a-turtle website isn’t hurting your business? Think again. Google has been looking at page load time since back in 2010, and they use this information when ranking websites. A study from 2016 showed that over 50% of mobile users would abandon a site […]
Here’s a great example of a ‘dark pattern’ I encountered today. Dark patterns are UX (user experience) interactions designed to trick or mislead users. Note the ‘Temporary offer, only 1 left’ in the screenshot here? This is a very typical example of this type of manipulation – trying to make you think you’re going to […]