Dark patterns are UX (user experience) interactions designed to trick or mislead users. Ever seen the ‘Temporary offer, only 1 left’ claim? This is a very typical example of this type of manipulation – trying to make you think you’re going to miss out on a great deal if you don’t jump on it immediately….
The top website and marketing links of the week. The frustration of the captcha – you know what I mean. They can stop you like a brick wall, forcing you to to decipher something illegible. Try this post about alternatives to the common captcha, including the lovely honeypot – visible only to bots and not…
The top website and marketing links of the week. Not just for websites… learn how attentive UX design can help you create trust for your brand across the board (but note how important good website design is!). How many business websites do you have? If you’re like one of my clients, you might have 6…
The top website and marketing links of the week. You know that SEO (search engine optimization) is important if you want to attract traffic. If you’re managing a nonprofit’s website, how do you approach optimizing content? Here’s a guide to dealing with the most important SEO challenges for nonprofits. Check out the home page of…
My husband and I both love physical bookstores. The Barnes & Noble in Fort Collins is near our house. We used to go there 3-4 times per month to browse and usually buy, either a book or two or a magazine and often some drinks. But that changed completely earlier this year. Sometime near the…
The top website and marketing links of the week. Does your website delight your users? Or does it leave them with a less-than-satisfied feeling? Read this article about UX (user experience) and find out how poorly designed websites are a lot like having a cranky receptionist with a bad attitude. Did you know that Google…
The top website and marketing links for this week. Starting your website off with a solid site structure (or Information Architecture if you want to get a bit more technical) is important and usually not too hard to do. But keeping that structure as your site grows can be more difficult – check out those…
The top website and marketing links for this week. Ever struggled to get the right crop for your Facebook cover and photos? Here’s some help from Constant Contact. And, here’s an infographic guide to the current image sizes for the major social networks. This is right to the point – three simple digital marketing strategies…