The top website and marketing links of the week.
You know that SEO (search engine optimization) is important if you want to attract traffic. If you’re managing a nonprofit’s website, how do you approach optimizing content? Here’s a guide to dealing with the most important SEO challenges for nonprofits.
Check out the home page of your website. What’s your first impression? Is it cluttered? Does it have a clear call-to-action (what you should do next) or is it hard to figure out where to go? Is there a huge swath of uninterrupted text, or is it broken out into shorter paragraphs, bullet lists, and blocks with headlines that are easy to scan and relevant images? Formatting matters to your users – learn how to improve time-on-page with better content formatting.
Twitter’s definitely not for everyone, or for every business, for that matter. But if you’ve decided it might fit yours and you want to jump in, you may find it pretty confusing. Here’s a guide to 10 things to do when starting out on Twitter.
Finally, a neat infographic with 40 facts about the psychology of color.