Weekly Links Roundup – Landing Pages, Support Sites, Increasing Sales, Membership Sites
The top website and marketing links of the week.
Learn how to create a high-performing landing page for your business website, including crafting the right call-to-action, adding key testimonials, and writing great headlines.
Do you have a business where you provide lots of support to customers? Then you might benefit from a self-service support site. This post describes the kinds of support you might provide (FAQs, knowledgebase, forums, etc.), and the pros and cons of automating a lot of your support – include freeing up time for other tasks. You still might want to supplement your site with ‘live’ support like chat or email for tough problems, though.
Looking to increase sales? Here are three creative ways to tackle that problem – I especially like ‘educating your audience,’ which you can do effectively through your blog or in social media, or in an ebook.
Are you thinking about starting – or do you already have – a membership site? If you struggle with finding content ideas, here’s a post from the fantastic membership plugin MemberPress about the types of content to consider for your membership site.