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Weekly Links Roundup – WWW, Tracking Redirects, SEO for Non-profits, Social Media, Typography

The top website and marketing links of the week.

To WWW or not to WWW? Ask Yoast answers this question. (Hint: it doesn’t matter).

Ever done a print ad campaign and wondered how to track the incoming links? This article explains how to track redirects using Google Analytics and a query string – really easy to set up if you’re using a CMS like WordPress.

SEO (search engine optimization) can be a cost-effective way for non-profits to get more traffic. Learn about the ins and outs of SEO for non-profits here.

Some simple tips for increasing traffic to your website using social media.

And finally… what does the website text (the style, not the content!) say about you and your business? Probably a lot more than you think! Learn how typography impacts your site visitors and what research says about user preference when it comes to text styles online.