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Weekly Links Roundup – Video Backgrounds, Sliders, Visual Hierarchy, Online Security Scanners

The top website and marketing links of the week. Take this as you will… I don’t agree that there is *never* a good case for using a video background, but some of the arguments against are compelling, especially the loading time issue, and how dumb your site will look if you’re using a video hosted…

How Red Kite Works

Recently I accepted a project from a long-time client who was going to provide a design that needed to be developed into a WordPress theme. She sent me an email with a layout saying “Attached is a mock up for what I’d like the new website to resemble. I realize it’s probably just a template…

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Weekly Links Roundup – Mobile Design, Plugins, Web Fonts, HTTPS

The top website and marketing links of the week. It’s common for clients to make assumptions about mobile design (users never scroll; I have to cut back on content for phones). But many of them just aren’t true! Learn about mobile design myths and how to go beyond them to provide a truly useful and…

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Weekly Links Roundup – Nonprofit SEO, Content Formatting, Twitter, Color Psych

The top website and marketing links of the week. You know that SEO (search engine optimization) is important if you want to attract traffic. If you’re managing a nonprofit’s website, how do you approach optimizing content? Here’s a guide to dealing with the most important SEO challenges for nonprofits. Check out the home page of…

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Weekly Links Roundup – Blogging for Business, Mompreneurs, Favicons, Design

The top website and marketing links for this week. I still believe in blogging for business (see, I’m doing it right now!). For my business clients I almost always recommend they consider blogging if they need to establish their expertise; share info about events and projects they’ve participated in; teach their customers or potential customers…

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Weekly Links Roundup – Two WordPresses, Free Ebooks, Why WordPress, Website Redesigns

The top website and marketing links for this week. Considering converting your existing business website to WordPress? WordPress.org, WordPress.com – why are there two WordPresses? What’s the difference between them? If after reading that you’re still on the fence, take this quiz to see which WordPress you should use. If you’re a business owner looking…

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Weekly Links Roundup – Branding, Ecommerce, Blacklisting, SEO Meta Descriptions

The top website and marketing links for this week. If your company were a couch, what kind of couch would it be? Find out here and see if your website and marketing collateral reflects your choice – or doesn’t. If you have a large and/or very busy ecommerce site and have been wary about moving to…

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Friday Link Wrapup – HTTPS, Color in Web Design, Branding

The top website and marketing links for this week. If you still haven’t made the switch to a mobile-friendly website, get ready – Chrome is going to start notifying users of sites that don’t use HTTPS for pages with password or credit card form fields that the site they’re on is not secure in January…

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Friday Link Wrapup – Value of Professional Design, Original Content, Customer Testimonials

The top website and marketing links for this week. First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you…

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Friday Link Wrapup – Resigns and SEO, Calls to Action, Email Templates

The top website and marketing links for this week. Your site may be outdated.  It may no longer provide a great experience for users or you may have noticed conversions are decreasing. If you’re at the point where you’re seriously considering a website redesign, you probably already know that the risk of wiping out some of…

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Friday Link Wrapup – Psychology, HTTPS, Redirects, Creepy vs. Cool

The top website and marketing links for this week. How to use psychology to trigger the behaviors you want in your site visitors. Making the move from http to https? It’s a good idea, as Google gives a little boost to these more-secure sites. But be warned that when you make the switch you’ll more…