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Friday Link Wrapup – Value of Professional Design, Original Content, Customer Testimonials

The top website and marketing links for this week.

First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you have a service-oriented company. Learn more about why it’s critical to have a professional design for your business site.

Along those same lines, it’s also important to have original content on your site. Learn why original content is important for SEO.

Finally – learn about the power of social proof. Understand how gathering a nice volume of customer testimonials and using them effectively throughout your website may have a big impact on your bottom line.