Earlier this week, a client expressed concern about losing search engine result rankings if they made the switch from HTTP to HTTPS. They’d been told that making this move can result in big rankings losses for 6-7 months, and I was pretty sure that was not the case. But it really depends – making this…
The top website and marketing links for this week. I still believe in blogging for business (see, I’m doing it right now!). For my business clients I almost always recommend they consider blogging if they need to establish their expertise; share info about events and projects they’ve participated in; teach their customers or potential customers…
Most of my clients are using social media of some type to build their audience and drive potential customers to their websites. But is it really working for them? It’s hard to determine the return on your investment in social media…. and you can spend a lot of time if you try to use more…
The top website and marketing links for this week. Starting your website off with a solid site structure (or Information Architecture if you want to get a bit more technical) is important and usually not too hard to do. But keeping that structure as your site grows can be more difficult – check out those…
The top website and marketing links for this week. Considering converting your existing business website to WordPress? WordPress.org, WordPress.com – why are there two WordPresses? What’s the difference between them? If after reading that you’re still on the fence, take this quiz to see which WordPress you should use. If you’re a business owner looking…
The top website and marketing links for this week. WordPress 4.8 was released as I was writing this post… The two big things you’ll most likely notice are: New native image, video and audio widgets, finally! You can now display this content in widgets without HTML or extra plugins. Link boundaries – know how you…
This is Part 2 of my initial article on Moving From HTTP to HTTPS from April… To pick up where we left off… the last thing we did was add the 301 redirects from the old HTTP URLs to the new ones using HTTPS. Let’s continue… 6) If your robots.txt file has any hard-coded HTTP…
The top website and marketing links for this week. You’ve invested in a great-looking business website full of useful, up-to-date content. What else can you do to enhance your site’s credibility? Try using these trustmarks to make your customers more confident in using your site. They include things like security seals from payment processors; using HTTPS for…
Making the move from HTTP to HTTPS is now something I’d advising all my clients to do for a number of reasons: 1) Google Chrome and other browsers are now pointing out sites that aren’t secure in the address bar. 2) Google Search is now beginning to use HTTPS as a ranking signal, so switching…
The top website and marketing links for this week. If your company were a couch, what kind of couch would it be? Find out here and see if your website and marketing collateral reflects your choice – or doesn’t. If you have a large and/or very busy ecommerce site and have been wary about moving to…
The top website and marketing links for this week. First, not a web thing, but a work thing… Have you jumped on the standing desk bandwagon? I stand about half the time most work days, using a Varidesk Pro on top of my big black IKEA desk. But lately since I’m standing more I’ve noticed…
The top website and marketing links for this week. If you’re getting ready to launch a new or overhauled site for your business, here’s a handy list of 20 SEO items to check off your list prelaunch. This includes important things like: Checking the history of your domain if it’s new to you for past…