The top website and marketing links for this week. Is your website mobile-friendly (yay!) but ridiculously hard to use on a phone? If that’s the case, you need to read “How to Poison the Mobile User” to understand how your website may be impacting your customers and sales. And then contact me because I can help…
The top website and marketing links for this week. How easy is your site to read? Does it have tiny text that makes it tough for some users? The 12px font size became a norm in the late 1990’s/early 2000’s because Mac OS adopted the 12pt font as its default base size. 9-14px fonts were…
The top website and marketing links for this week. Your site may be outdated. It may no longer provide a great experience for users or you may have noticed conversions are decreasing. If you’re at the point where you’re seriously considering a website redesign, you probably already know that the risk of wiping out some of…
The top website and marketing links for this week. I always advise my business clients to consider including a blog in their new or redesigned website. Sure, it can be a lot of work, but most of my clients who do it consistently find it’s worth the effort. If you’re on the fence about whether to…
The top website and marketing links for this week. How to use psychology to trigger the behaviors you want in your site visitors. Making the move from http to https? It’s a good idea, as Google gives a little boost to these more-secure sites. But be warned that when you make the switch you’ll more…
The top website and marketing links for this week. Here’s an interesting take on the planning process for a new website – how to plan your website like you plan your vacations. This post will help you think about your goals, budget, and more. Just getting started on Facebook or Twitter, or looking for more…
The top website and marketing links for this week. Need a marketing boost? Quality Logo Products has a monthly grant in which they provide $500 worth of promotional materials from their site to a small business that has a unique story to share. What could you do with all those marketing goodies? A giveaway? Stock your table at a…
The top website and marketing links for this week. Verisign researchers published some interesting info about keywords in domains in May… their study shows that domains that have keywords matching a given search query received more clicks than those with no keyword. By the numbers: No search keywords in domain: 12.44% click rate 1 search…
The top website and marketing links for this week. How does your website look in a phone? Is it a breeze to use, with easy to understand navigation and a clear call to action helping users do what you want them to do? Or is it embarrassing – it looks just like a miniature version…
The top website and marketing links for this week. If you’re emailing customers or clients and never hearing back, you know the pain of having them tell you “it wound up in my junk folder.” Here are some tips on improving email deliverability. Ever wondered if the header (or footer) is really the best place…
The top website and marketing links for this week. New to social media, or not getting the results you need? Check out these 6 social media trends for 2016 which may help beef up your marketing ROI. If you’re a WordPress user, are you using push notifications to update users instantly? If not, read this…
The top website and marketing links for this week. In the market for a new logo for your business? Here are some important reasons why professional logo design doesn’t cost $5 and also why your new logo should cost more than your lunch. Food for thought – no pun intended. Here’s a short piece on what…