The top website and marketing links for this week. If you’re emailing customers or clients and never hearing back, you know the pain of having them tell you “it wound up in my junk folder.” Here are some tips on improving email deliverability. Ever wondered if the header (or footer) is really the best place…
The top website and marketing links for this week. New to social media, or not getting the results you need? Check out these 6 social media trends for 2016 which may help beef up your marketing ROI. If you’re a WordPress user, are you using push notifications to update users instantly? If not, read this…
The top website and marketing links for this week. In the market for a new logo for your business? Here are some important reasons why professional logo design doesn’t cost $5 and also why your new logo should cost more than your lunch. Food for thought – no pun intended. Here’s a short piece on what…
The top website and marketing links for this week. Ever tried to migrate your site from one host to the other and found you’d lost all your Google link juice? This post is for you: learn how to recover your organic search rankings after a bad migration. This is a bit advanced, but very thorough…
The top website and marketing links for this week. Okay, so these first three aren’t website or marketing links, but they might be good for you anyway. I just hired my first VA (virtual assistant), something I probably should have done a few years ago. It felt good, even though right now it’s just a…
The top website and marketing links for this week. Clients tell me that figuring out what to write can be one of the hardest things about owning a website. Here’s something that might help: a guide to writing an engaging Start Here page. This is a great idea, it helps new visitors get a quick handle on…
The top website and marketing links for this week. I always set up Google Search Console (formerly Google Webmaster Tools) account for project clients; here’s a basic guide to understanding what it does and how to benefit from it. This is a great post (not too confusing) explaining some of the issues and misconceptions around SSL certificates…
I’d really appreciate your answer to this one-question poll! It will help me better answer clients when they say ‘I don’t need a mobile-friendly site – do I?’ or ‘in my industry it doesn’t matter if my site works well on phones.’ EDIT: The poll is closed – the results were: 48% said they leave a…
The top website and marketing links for this week. Do you find it hard to find the time to publish blog content? A recent study from Hubspot showed that businesses that published 11+ blog posts per month had 3x more traffic than those that published less. 3x! That’s really scary if you’re a soloist or only have a…
Back in January I asked my clients what services they needed that I wasn’t providing – what would help them get more out of their website investment? Over 70% of them told me they’d like some basic training in using Analytics tools to better understand their sites. Made sense… I always help clients get a…
The top website and marketing links for this week. Creating user personas is something done often when designing a website, but it can also be very useful for business owners. Here are 6 steps to identifying and targeting your ideal customer that walk you through it. Considering a redesign of your site? Before you do it, clarify…
I read this the other day and found it surprising – here’s the original article on Entrepreneur. the number of small businesses that don’t have websites is about 46%, and 22% of all small businesses said they never planned to get one. That resolve will probably come back to bite them. Even if their business seems…