The top website and marketing links for this week. This should inspire you – read how one small business made $67k off one Cyber Monday email last year (I can hear those cogs turning now…). The science of Instagram – what types of photos and descriptions get the most likes. Did you know that photos dominated by…
The top website and marketing links for this week. Looking for some new sources of high-quality photos on the cheap? Here’s a big list of free photo sites. Don’t just talk at them… How to really connect with your customers by telling stories. Get up to speed with these online reputation management tips for your small business. And…
The top website and marketing links for this week. Need some help coming up with engaging subject lines that’ll get people to open your marketing emails? Here’s a cheat sheet for 12 super subject lines. Want to use LinkedIn to grow your online business but not sure where to begin? Start here. If you have a membership website,…
The top website and marketing links for this week. Something I tell my clients all the time: don’t ask for too much information. When it comes to filling in online forms, less is better. Here’s an infographic that shows how reducing the number of things you ask people for can actually increase conversions. Remember the Choose Your…
Some things that may be a bit troubling if you run an online shop… 44% of buyers now expect to receive an email if they left items in their shopping cart without purchasing, says a study from Bronto Software. There may be an ulterior motive to this behavior – almost 40% of these people expect to…
The top website and marketing links for this week. Here is a very, very basic overview of Google Analytics reports for beginners. This doesn’t go into detail – just provides a nice intro on three key default reports. And here’s a chart for learning your way around the features and controls in a report. http://www.copyblogger.com/improve-call-to-action/Learn how including some…
The top website and marketing links for this week. Here’s a question clients ask me frequently and I was glad to see that the answer I always give is the right one. What’s the most effective SEO tactic today? The top answer is: relevant content creation. This is no surprise. Next comes keyword research and then frequent…
The top website and marketing links for this week. One of my clients recently found that some of the images on their site were actually copyrighted on another website (we promptly replaced them!). How can you be sure your photos are legal? Here are some guidelines. How to do creative content research to find out what other…
The top website and marketing links for this week. Do you use email for promoting your business? Here are 29 Reasons to Use Email Marketing (As Told by Small Business Owners). A high-quality and useful regular email delivery helps keep your company at the top of your customers’ minds. If you manage an ecommerce website, this is especially…
I’ve been a BackupBuddy user and avid fan for several years. I love how easy BackupBuddy makes it to migrate sites – I build a lot of sites and do a lot of migrations. It’s a huge timesaver. Last year when I started my WordPress maintenance company WP Minder I didn’t use the built-in backup…
The top website and marketing links for this week. Knowing what your online competitors are doing is important for your business – here’s a good post on how to spy on them properly and effectively. 5 Design practices for a great website – does your site do all of these well? Find out the best times to…
The top website and marketing links for this week. One of the things we stress with clients is how important blogging for business has become – it’s such a critical part of owning a business site these days. Read more about how blogging drives traffic to your site. Using Facebook for your business? Did you know Facebook…