Friday Link Wrapup – Email, Social Links, Facebook Marketing, Trust

The top website and marketing links for this week.

If you’re emailing customers or clients and never hearing back, you know the pain of having them tell you “it wound up in my junk folder.” Here are some tips on improving email deliverability.

Ever wondered if the header (or footer) is really the best place to display the links to your social networks? Here’s a post that looks at 9 big brands and how they choose to display social links, it might inspire you to make a change.

Speaking of social media… if engagement on your Facebook page isn’t where you’d like it to be, check out these 4 steps to better Facebook Marketing, including how to tailor and tweak your content to entice your chosen target audience. The author mentions research that shows that of the top 200 brands on Facebook, 90% have an engagement rate of less than 1%. Sounds like we need all the help we can get!

And finally, one thing I always stress with my web design clients is the importance of appearing trustworthy. This can be done by using customer testimonials, showing security badges on checkout pages, and by keeping your written content clear and jargon-free. Here are more trust-building tips for improving sales on your site.