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Weekly Links Roundup – Security, Let’s Encrypt, Competitor Analysis, Selling

The top website and marketing links of the week.

Looking to improve security on your site – WordPress or otherwise? This post (not for the tech-averse!) is an overview of 5 technologies you should consider, including Let’s Encrypt SSL certificates. Warning: this is a tech-heavy post and assumes you have advanced knowledge relating to your host server, etc. If you’re looking for a more straightforward introduction to Let’s Encrypt for normal people, try this one.

Here’s a list of hosting companies offering free Let’s Encrypt SSL certificates – mine does (WP Engine). Last updated 8/16/17.

If you need help with SSL certificates and getting your site converted to HTTPS, please feel free to contact me. I typically do this type of project several times per month.

Learn how to do your own competitor analysis for SEO, especially useful in the beginning stages of planning a new website or a redesign.

Finally… do you hate ‘selling’ people on your services? Does it make you cringe a bit to think about it? Here are some ideas for getting over that feeling mostly by learning to listen to the other person, and concentrating on how you can help them. Make it a conversation, not a pitch.