The top website and online marketing links of the week. Are you a stats person? This is just for you! Here is HubSpot’s ultimate list of marketing statistics for 2018 – enjoy! Some of the standouts for me include: 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue…
The top website and online marketing links of the week. When you change content on your website, do you let Google know about it? I don’t mean a simple change like rearranging a sentence or fixing some grammar errors… more like changing the title of a post, or adding a new section to a services…
The top website and online marketing links of the week. Think your slow-as-a-turtle website isn’t hurting your business? Think again. Google has been looking at page load time since back in 2010, and they use this information when ranking websites. A study from 2016 showed that over 50% of mobile users would abandon a site…
This happens about once per week… I’ll make a change for a client in their theme and let them know an issue is fixed. They’ll go take a look and see that the problem appears to still be there. I’ll tell them to clear their browser cache. Either they’ve been through this a hundred times…
Dark patterns are UX (user experience) interactions designed to trick or mislead users. Ever seen the ‘Temporary offer, only 1 left’ claim? This is a very typical example of this type of manipulation – trying to make you think you’re going to miss out on a great deal if you don’t jump on it immediately….
The top website and online marketing links of the week. Contact pages – not the most exciting topic, right? But so important: getting that user to get in touch with you may be the most critical conversion on your site. Here’s a great post on 25 amazing contact pages that may help you rethink the…
As of September 1, 2018, Colorado-based businesses are affected by a new consumer data privacy law. The new law’s data protection standards are now among the strictest in the US. But the good news is, if you’re already complying with GDPR, the European General Data Protection Rule, it appears that no additional steps will be…
The top website and online marketing links of the week. Everything you ever wanted to know about comments in WordPress – what they are and how to manage them. If you’ve decided not to allow commenting in your blog or are currently on the fence about it, check out this post on allowing blog comments…
The top website and online marketing links of the week. Pinterest can be a great marketing platform for your business if your customers are there (same goes for all social media platforms). But do you know how to maximize your efforts? Here’s a post showing what types of Pinterest images get the most engagement.In short:…
Using photos in your posts is important – it helps the user get a better feel for your subject matter. Plus it’s also good for Google Search if you name and attribute the image correctly (learn how to do that in this post from Yoast on Image SEO). But you may think you have to…
The top website and online marketing links of the week. Ever give much thought to your business email signature? Not for your newsletter – just your everyday email. I have to admit I hadn’t paid much attention to mine in quite a while, but this week a colleague pointed out that I could make that…
The top website and marketing links of the week. Need an easy way to manage the auto-posting of your WordPress blog posts to your various social media sites? Here’s a roundup of 10 plugins for social media auto-posting. I use Revive Old Post for republishing old content, and I’ve also used a plugin not on…