The top website and marketing links of the week. About Us pages can be tough. Usually they’re an afterthought – add a bit of history about your company, maybe a mission statement… but it shouldn’t be this way. The About Us page is an opportunity for people to get to know both your business and…
The top website and marketing links of the week. I’m on a constant campaign to get my clients to overcome these common problems that hold their websites back. Mobile-unfriendliness, low-quality (or mostly absent) content, free website builders, and lack of trackable conversions are always issues that can be fixed to make your site a more…
The top website and marketing links of the week. Learn how to create a high-performing landing page for your business website, including crafting the right call-to-action, adding key testimonials, and writing great headlines. Do you have a business where you provide lots of support to customers? Then you might benefit from a self-service support site….
The top website and marketing links for this week. You’ve invested in a great-looking business website full of useful, up-to-date content. What else can you do to enhance your site’s credibility? Try using these trustmarks to make your customers more confident in using your site. They include things like security seals from payment processors; using HTTPS for…
The top website and marketing links for this week. First, not a web thing, but a work thing… Have you jumped on the standing desk bandwagon? I stand about half the time most work days, using a Varidesk Pro on top of my big black IKEA desk. But lately since I’m standing more I’ve noticed…
The top website and marketing links for this week. First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you…
The top website and marketing links for this week. How easy is your site to read? Does it have tiny text that makes it tough for some users? The 12px font size became a norm in the late 1990’s/early 2000’s because Mac OS adopted the 12pt font as its default base size. 9-14px fonts were…
The top website and marketing links for this week. Here’s an interesting take on the planning process for a new website – how to plan your website like you plan your vacations. This post will help you think about your goals, budget, and more. Just getting started on Facebook or Twitter, or looking for more…
The top website and marketing links for this week. Clients tell me that figuring out what to write can be one of the hardest things about owning a website. Here’s something that might help: a guide to writing an engaging Start Here page. This is a great idea, it helps new visitors get a quick handle on…
The top website and marketing links for this week. Do you find it hard to find the time to publish blog content? A recent study from Hubspot showed that businesses that published 11+ blog posts per month had 3x more traffic than those that published less. 3x! That’s really scary if you’re a soloist or only have a…
One of my clients contacted me the other day and told me he’d be moving on to a new host and marketing pro. “No problem,” I told him, but asked if he could tell me why? He told me that “unfortunately, had never received any business through the website.” Let’s look at that… One of…
When I’m working with a client and they’re putting content together for a new website, almost invariably they tell me that when it comes to the home page, they have no idea what to write. The home page is often a difficult thing to wrap one’s head around when content creation is in the works….