The top website and marketing links for this week. First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you…
The top website and marketing links for this week. Your site may be outdated. It may no longer provide a great experience for users or you may have noticed conversions are decreasing. If you’re at the point where you’re seriously considering a website redesign, you probably already know that the risk of wiping out some of…
The top website and marketing links for this week. I always advise my business clients to consider including a blog in their new or redesigned website. Sure, it can be a lot of work, but most of my clients who do it consistently find it’s worth the effort. If you’re on the fence about whether to…
The top website and marketing links for this week. Verisign researchers published some interesting info about keywords in domains in May… their study shows that domains that have keywords matching a given search query received more clicks than those with no keyword. By the numbers: No search keywords in domain: 12.44% click rate 1 search…
The top website and marketing links for this week. In the market for a new logo for your business? Here are some important reasons why professional logo design doesn’t cost $5 and also why your new logo should cost more than your lunch. Food for thought – no pun intended. Here’s a short piece on what…
The top website and marketing links for this week. Ever tried to migrate your site from one host to the other and found you’d lost all your Google link juice? This post is for you: learn how to recover your organic search rankings after a bad migration. This is a bit advanced, but very thorough…
The top website and marketing links for this week. Okay, so these first three aren’t website or marketing links, but they might be good for you anyway. I just hired my first VA (virtual assistant), something I probably should have done a few years ago. It felt good, even though right now it’s just a…
The top website and marketing links for this week. Clients tell me that figuring out what to write can be one of the hardest things about owning a website. Here’s something that might help: a guide to writing an engaging Start Here page. This is a great idea, it helps new visitors get a quick handle on…
The top website and marketing links for this week. I always set up Google Search Console (formerly Google Webmaster Tools) account for project clients; here’s a basic guide to understanding what it does and how to benefit from it. This is a great post (not too confusing) explaining some of the issues and misconceptions around SSL certificates…
Back in January I asked my clients what services they needed that I wasn’t providing – what would help them get more out of their website investment? Over 70% of them told me they’d like some basic training in using Analytics tools to better understand their sites. Made sense… I always help clients get a…
The top website and marketing links for this week. Too much to do, not enough time? If you own your own business, this is you. Ever thought about hiring a virtual assistant (VA) but weren’t sure you could keep them busy? Here’s a list of all the things you might consider outsourcing to a VA. If you…
Is your website mobile-friendly? If not, this news might make you reconsider that. On April 21, Google will start using mobile-friendliness (or responsiveness) as one of its ranking factors in search results. This is a natural addition given that the number of users using mobile surpassed desktop users in early 2014. How might this change…