The top website and online marketing links of the week. Ever really think about using images in your email newsletter? And what kind of an impact those images might have? If not, take a look at this post about images in email marketing, you might learn a thing or two about selecting and using them…
The top website and online marketing links of the week. Here’s an easy performance win – implement lazy loading on your site. Lazy loading means not loading images that are off-screen; they eventually load when the user scrolls down to them. Learn more about lazy loading and here’s the plugin I like for this task…
The top website and online marketing links of the week. Ever noticed, if you’re like most Google Analytics users, how much traffic you get from Ashburn, VA? Turns out Ashburn is a big technology center – 70% of the world’s Internet traffic flows through there; about 2.2 trillion Google searches per day. Adobe’s app subscriptions…
The top website and online marketing links of the week. Pinterest can be a great marketing platform for your business if your customers are there (same goes for all social media platforms). But do you know how to maximize your efforts? Here’s a post showing what types of Pinterest images get the most engagement.In short:…
The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you…
The top website and marketing links of the week. To WWW or not to WWW? Ask Yoast answers this question. (Hint: it doesn’t matter). Ever done a print ad campaign and wondered how to track the incoming links? This article explains how to track redirects using Google Analytics and a query string – really easy…
Back in January I asked my clients what services they needed that I wasn’t providing – what would help them get more out of their website investment? Over 70% of them told me they’d like some basic training in using Analytics tools to better understand their sites. Made sense… I always help clients get a…
The top website and marketing links for this week. Here is a very, very basic overview of Google Analytics reports for beginners. This doesn’t go into detail – just provides a nice intro on three key default reports. And here’s a chart for learning your way around the features and controls in a report. http://www.copyblogger.com/improve-call-to-action/Learn how including some…
I install Analytics tracking code on all sites from Red Kite, yet I know that most clients never go past the dashboard to see what’s going on. Here’s a great set of references for beginning Google Analytics users.
You’ve made the effort to get a free Google Analytics account and added the tracking code to your website or blog. You’re collecting data about every visitor and visit to your site. Now what? A client asked me this morning how to best use Analytics to figure out what was happening on her website. Here…
Google Analytics is a good, comprehensive tool for the business owner who want to understand how people are finding and using his or her website. It’s got a user-friendly interface and provides a lot of information with only a little effort. What’s the value of this? If you know where most of your website’s traffic…