google analytics

The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you […]

Back in January I asked my clients what services they needed that I wasn’t providing – what would help them get more out of their website investment? Over 70% of them told me they’d like some basic training in using Analytics tools to better understand their sites. Made sense… I always help clients get a […]

The top website and marketing links for this week. Here is a very, very basic overview of Google Analytics reports for beginners. This doesn’t go into detail – just provides a nice intro on three key default reports. And here’s a chart for learning your way around the features and controls in a report. Learn how including some […]

I install Analytics tracking code on all sites from Red Kite, yet I know that most clients never go past the dashboard to see what’s going on. Here’s a great set of references for beginning Google Analytics users.

You’ve made the effort to get a free Google Analytics account and added the tracking code to your website or blog. You’re collecting data about every visitor and visit to your site. Now what? A client asked me this morning how to best use Analytics to figure out what was happening on her website. Here […]

Google Analytics is a good, comprehensive tool for the business owner who want to understand how people are finding and using his or her website. It’s got a user-friendly interface and provides a lot of information with only a little effort. What’s the value of this? If you know where most of your website’s traffic […]