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Weekly Links Roundup – Ashburn VA, Adobe Apps, Forms, Remarketing

The top website and online marketing links of the week.

Ever noticed, if you’re like most Google Analytics users, how much traffic you get from Ashburn, VA? Turns out Ashburn is a big technology center – 70% of the world’s Internet traffic flows through there; about 2.2 trillion Google searches per day.

Adobe’s app subscriptions are undeniably expensive. Photoshop by itself is $33.99/mo for businesses (right now). The first time I bought Photoshop it was in a box with a bunch of other Creative Suite apps for around $600. But anyway, there are alternatives for everything. Here’s a post on 27 free alternatives to Adobe subscription apps. I can also recommend the Affinity products – not free, but solid photo and illustration tools at a low cost.

Here is an interesting post on how form length affects conversions – and it’s not just form length that can have a negative impact. Sometimes longer forms do better, it all depends on a mix of factors.

You’ve probably heard about remarketing (if you’re not using it already) – but you may not be so sure what it is. This is a great intro – learn how to get started with remarketing using Google Ads and Facebook. Basically, remarketing is like getting a second chance to connect to potential customers who already know who you are, such as people who visited your site but didn’t make a conversion.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.