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Weekly Links Roundup – Testimonials, Product Reviews, GDPR, Analytics Alternatives

The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you…

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Weekly Links Roundup – Ecommerce, GDPR, Instagram, Blogging, Facebook PYMK

The top website and marketing links of the week. If you run an ecommerce site, you’re probably interested in increasing conversions, right? Here is a post about the 13 things your ecommerce pages need to do just that – get more sales. The GDPR (General Data Protection Regulation) is coming up quickly. Learn how to…

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Weekly Links Roundup – Engagement, One-page Sites, WooCommerce, Trust

The top website and marketing links of the week. If you’re using social media to help promote your business, you probably have found that a lack of engagement from your followers is a very frustrating thing. Here are 10 tips on improving engagement in social media marketing. Considering a redesign of your business site as…

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Weekly Links Roundup – Branding, Ecommerce, Blacklisting, SEO Meta Descriptions

The top website and marketing links for this week. If your company were a couch, what kind of couch would it be? Find out here and see if your website and marketing collateral reflects your choice – or doesn’t. If you have a large and/or very busy ecommerce site and have been wary about moving to…

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Friday Link Wrapup – Better Blogging, Keyword Research, Social Media Trends

The top website and marketing links for this week. If you’ve been thinking about starting a business blog, good for you! It can be a big help in improving and maintaining good search engine rankings. If you’re not sure where to start, here are 12 essential resources for becoming a (better) blogger. The most obvious…

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Friday Link Wrapup – Psychology, HTTPS, Redirects, Creepy vs. Cool

The top website and marketing links for this week. How to use psychology to trigger the behaviors you want in your site visitors. Making the move from http to https? It’s a good idea, as Google gives a little boost to these more-secure sites. But be warned that when you make the switch you’ll more…

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Friday Link Wrapup – Promotions, Millennial Shoppers, Analytics Spam

The top website and marketing links for this week. Need a marketing boost? Quality Logo Products has a monthly grant in which they provide $500 worth of promotional materials from their site to a small business that has a unique story to share. What could you do with all those marketing goodies? A giveaway? Stock your table at a…

Friday Link Wrapup – Email Marketing, Ecommerce, Content for Boring Industries

The top website and marketing links for this week. Do you use email for promoting your business? Here are 29 Reasons to Use Email Marketing (As Told by Small Business Owners). A high-quality and useful regular email delivery helps keep your company at the top of your customers’ minds. If you manage an ecommerce website, this is especially…

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Green Drake Photo

Fort Collins photographer Ralph Smith wanted a site for selling and showing off his work. We used WordPress and the commercial Shopp ecommerce plugin to create a product-based website that’s easy for him to update and grow. We used one of Ralph’s images as a background photo that resizes with the browser, and a simple…

Two Low-cost Ways to Accept Credit Cards On Your Website

If you’re not already accepting credit cards on your website, here’s a quick review of two reasonably-priced payment solutions. Paypal Website Payments Standard If you definitely want to take Paypal as well as credit cards and don’t mind customers going to the Paypal site to enter billing info, then go with Paypal Website Payments Standard….