Plugins

Weekly Links Roundup – Top CRMs, Polling Plugins, Nonprofit Content Strategy, Local SEO

December 27, 2019 by Debbie Campbell

The top website and online marketing links of the week.

Do you currently use CRM (customer relationship management) software for your small business that you like? Tell us about it in the comments below!

But if you don’t, and you’re looking for one, here’s a review of 9 top CRM software tools for businesses. CRMs help you track notes, leads, contact info and much more for each of your customers. I use Freshworks for my helpdesk so am looking into Freshsales by the same company.

Would you like to collect visitor feedback or run surveys on your site? Of course there are plugins for that! Learn how to use a WordPress polling plugin on your site. The linked post contains reviews and usage info for a number of popular polling plugins.

If you run a website for a nonprofit, this is for you – learn about content strategy for nonprofits, including the planning, development and deployment of your site’s content.

Finally… Brightlocal (a company that provides services geared to improving local SEO) did a big study of the Google Analytics data of over 11,000 local businesses to look for trends. Although over 92% of consumers search for local businesses online,what’s “normal” traffic for one industry may be completely different for another. As you might have guessed, car dealerships, restaurants, hotels, entertainment and local stores got the most inquiries, while cleaning, marketing, and landscaping companies were at the low end of traffic. How did your company’s Analytics stack up against the others in your industry? Let us know in the comments below.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Weekly Links Roundup – Email Marketing Images, Heatmaps, Map Plugins, PDF Plugins

August 30, 2019 by Debbie Campbell

The top website and online marketing links of the week.

Ever really think about using images in your email newsletter? And what kind of an impact those images might have? If not, take a look at this post about images in email marketing, you might learn a thing or two about selecting and using them more effectively.

Here’s a nifty new addon tool from Google Analytics – read this guide to using the Page Analytics Chrome plugin to see heatmaps of any website. A heat map can show you where users linger on your website – where they tend to spend the most time. Learn what sections and elements your visitors are interacting with, and which they are not.

If you have a brick-and-mortar business (or a number of them) you can use a map on your website. Maps add a great visual component and can help users find your location easily. But there are so many map plugins for WordPress – which should you use? Here’s a review of 8 WordPress map plugins to help you decide which is a good fit for your site and needs.

Finally… if you have a lot of documents on your site, you may want to check out PDF Poster. This free plugin displays PDF files right within your WordPress pages and posts and supports file downloads. See the complete review.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Weekly Links Roundup – Content First, Free Plugins, FAQ Plugins, Gallery Comparison

August 9, 2019 by Debbie Campbell

The top website and online marketing links of the week.

One thing that often surprises my design clients is the immediately request for their content when their website project starts. Often, especially for a first website, they have no clue what content they’re going to have. This makes my job as a designer much, much harder. Having all the different types of content that will be on the site up front (at least the types, if not the actual content) is absolutely necessary, as the content drives the design. A site that is all about news articles on the home page will be designed very differently than one with a lot of products to sell, for example. This is why we start the design work with a mockup showing the different types of content that are planned for a given page. To help illustrate, here’s a post about the Content-First Method.

If you’re hiring someone to design and build a new website, do yourself and them a favor and spend some time developing your content strategy before jumping right into the look-and-feel. It will save time and money during the project. Realizing you’re missing important content pages or sections after the design is done or the theme is built can be expensive to remedy.

Here’s a collection of purposeful, generalist free plugins for WordPress sites. I don’t agree with all the choices, but it’s good to get different opinions – there are many plugins to go around for most uses and what works well for one user may not fit the bill for another. The ones in this list I use regularly are Yoast SEO and CoBlocks.

If you get a lot of the same questions over and over from clients and prospects, consider adding an FAQ page. You can collect all those questions and answers in one place and create a very useful resource for customers, while saving yourself time. What’s not to like about that? Here’s a roundup of the 8 Best WordPress FAQ Plugins – I’ve used Accordion FAQ several times and like that one for ease of styling with CSS.

If you’re looking for a gallery plugin for WordPress, two of the most popular are FooGalley and Envira Gallery. I’m a big fan of FooGallery and use it often, but I’ve also heard good things about Envira Gallery. Here is a head-to-head comparison of these two top gallery plugins so you can compare them before deciding.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Weekly Links Roundup – WordPress Resources for Beginners

June 14, 2019 by Debbie Campbell

The top website and online marketing links of the week.

Are you brand new to WordPress? Or considering moving to WordPress but not sure if you’ll be able to get the hang of using it? Don’t worry! Today’s post is all about resources for WordPress newbies.

First is the user manual – WordPress doesn’t come with one, but there’s a great alternative in Easy WP Guide. It’s free, it gets updated frequently (unlike a real book) and is easy to read and use. Just don’t print it – it’s big and it updates too often to make that worth your while.

Next is a post about common mistakes made by WordPress beginners (and plenty of experienced users too). The biggest two: forgetting to update, which opens your site up to all kinds of security and functionality problems, and not using a child theme. If you ever decide to edit the theme, always always always make a child theme. Never make changes to an original theme.

Just because your new site may be starting small doesn’t mean it won’t be a target for hackers and other malicious threats. Adding a security plugin is a smart (and necessary) move to help keep your site safe. Here’s a review of some of the top WordPress security plugins out there right now. I’m currently using iThemes Security Pro on my clients’ sites, but other good choices are Sucuri and Wordfence. I would stay away from the SiteLock service from painful personal experience.

If yours is a business website, you will most likely be doing SEO (search engine optimization) for it. I recommend using the extremely popular and useful Yoast SEO plugin and referring to this thorough guide to WordPress SEO.

Last but not least, if you want your site to grow and become more easily findable in search, you’ll want to start a blog. That can be a big undertaking. Fortunately, the excellent website ProBlogger has a handy collection of many tips on how to blog that can be a great resource for bloggers (at any level).

That concludes our collection of resources for WordPress beginners. As always, please feel free to contact me about any of these topics if you need help, or just post a comment below.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Weekly Links Roundup – Lazy Loading, Tracking Downloads, Page Speed, Email Marketing for Bloggers

May 3, 2019 by Debbie Campbell

The top website and online marketing links of the week.

Here’s an easy performance win – implement lazy loading on your site. Lazy loading means not loading images that are off-screen; they eventually load when the user scrolls down to them. Learn more about lazy loading and here’s the plugin I like for this task in WordPress sites.

If you offer white papers or other kinds of downloads on your site, did you know that you can use Google Analytics, which you’re most likely already using, to track downloads? Though GA doesn’t natively track this kind of interaction, you can set up this tracking in either Google Tag Manager (easier) or a plugin like Monster Insights, or you can add tracking code manually to your download links (harder and not recommended unless you only have a couple of downloads). Learn more in this thorough post on how to track downloads with Google Analytics.

This is cool… since Google made page speed a search engine ranking factor last year, websites in 95% of the world’s countries have become faster. In addition, we all know that a slower site tends to get abandoned more often. Turns out the opposite is also true – faster sites mean lower abandonment rates! If your WordPress site takes longer than 3 seconds to load, try our WordPress Performance Optimization service.

Do you have a brand new blog, and are you out to change the world? While you’re working on gaining loyal subscribers, learn how to build trust by using the 5 types of emails new bloggers should send to their subscribers.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.