Using photos in your posts is important – it helps the user get a better feel for your subject matter. Plus it’s also good for Google Search if you name and attribute the image correctly (learn how to do that in this post from Yoast on Image SEO). But you may think you have to […]
The top website and online marketing links of the week. Ever give much thought to your business email signature? Not for your newsletter – just your everyday email. I have to admit I hadn’t paid much attention to mine in quite a while, but this week a colleague pointed out that I could make that […]
The top website and marketing links of the week. Making sure your customers know you appreciate them is an ongoing and critical task for business owners. Here are some ideas for thanking your customers from Constant Contact. What to do with the old content on your website is another constant question. Here are some good […]
The top website and marketing links of the week. About Us pages can be tough. Usually they’re an afterthought – add a bit of history about your company, maybe a mission statement… but it shouldn’t be this way. The About Us page is an opportunity for people to get to know both your business and […]
The top website and marketing links of the week. I’m on a constant campaign to get my clients to overcome these common problems that hold their websites back. Mobile-unfriendliness, low-quality (or mostly absent) content, free website builders, and lack of trackable conversions are always issues that can be fixed to make your site a more […]
The top website and marketing links of the week. Learn how to create a high-performing landing page for your business website, including crafting the right call-to-action, adding key testimonials, and writing great headlines. Do you have a business where you provide lots of support to customers? Then you might benefit from a self-service support site. […]
The top website and marketing links for this week. You’ve invested in a great-looking business website full of useful, up-to-date content. What else can you do to enhance your site’s credibility? Try using these trustmarks to make your customers more confident in using your site. They include things like security seals from payment processors; using HTTPS for […]
The top website and marketing links for this week. First, not a web thing, but a work thing… Have you jumped on the standing desk bandwagon? I stand about half the time most work days, using a Varidesk Pro on top of my big black IKEA desk. But lately since I’m standing more I’ve noticed […]
The top website and marketing links for this week. First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you […]
The top website and marketing links for this week. How easy is your site to read? Does it have tiny text that makes it tough for some users? The 12px font size became a norm in the late 1990’s/early 2000’s because Mac OS adopted the 12pt font as its default base size. 9-14px fonts were […]