This was a disturbing thing to find in my mailbox this morning – Google’s Matt Cutts discussing whether or not using stock photos on a website hurts rankings. His initial answer was ‘no,’ that it makes no difference whether images are original or stock. That’s great, as I know many of my business clients can’t…
If you own a website, you’ve more than likely heard the phrase “content is king” more times than you can count in the last couple of years. It’s never been more true than it is right now. Old-school SEO tactics (even white-hat ones) that used to give sites a leg up in Google search results…
“Don’t build your house on rented land.” That’s a phrase I’ve heard a few times since the Facebook IPO occurred. I’ve had a few prospective clients in the past tell me they didn’t need a website because they had all their business information on Facebook. Now Facebook, Twitter, Flickr, Google+, LinkedIn and other social media…
I read a terrific article in Entrepreneur magazine last night by Ann Handley, chief content officer at marketingprofs.com. This article was about how to transform your underperforming website from a static brochure (you know, the kind people look at once then put away in a drawer) to a fully-functioning ‘member’ of your sales staff. So…
Content management systems (CMS) can be a huge timesaver for your business. They can free you from a web designer that takes forever to edit your site, and give you the tools to make changes on your own time. They can also provide you with interesting functionality that’s more difficult and more expensive to add…
Today we’re finishing up our guest post from Karen Marcus of Final Draft Communications. In Part 1 of this post, I listed the four primary elements of website development, and observed that many business owners attempt to create the content (also known as copy) piece themselves. I noted the importance of content, and offered a…
Content is one area in which many business owners do try to do it themselves. You might want to try it too. After all, who can describe your business better than you can?
Yet, when you write content for your own website, there can be some challenges.
If you’re a photographer, architect, artist, graphic designer, or any type of creative professional who has a body of work to display, getting an image gallery for your website can be a daunting task. Not because there aren’t many choices – on the contrary, there are so many that you may find a hard time…