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Weekly Links Roundup – Business Blogging, Scannable Content, Testimonials Slider, Video Galleries

The top website and online marketing links of the week.

Think blogging is a waste of time? (Hint: it’s not, if you do it with a focus on quality and consistency). Here’s a quick guide on starting a blog for business and why it really does matter if you’re trying to make your website the strong online base for your marketing efforts that it should be.

And if you’re taking the time to write well and frequently, make sure your content is also very easy to read. Most people today scan instead of reading – so you need to focus on great headlines, short paragraphs, lists and subheadings to break up your content. Here’s a guide to making your posts more scannable.

One of the most important types of content you should include in your business site is testimonials. Comments from your customers often have a big impact on potential new customers wondering if your product or service is a good fit for them. They increase your credibility. Learn how to use one of my favorite plugins, Strong Testimonials, to build a testimonial slider in WordPress.

Finally… recently I needed a video gallery plugin for a client site. Here’s one of the reviews I found for the best WordPress video gallery plugins. I actually wound up using GridKit, which was perfect for our particular project.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.