The top website and marketing links of the week. It’s common for clients to make assumptions about mobile design (users never scroll; I have to cut back on content for phones). But many of them just aren’t true! Learn about mobile design myths and how to go beyond them to provide a truly useful and…
The top website and marketing links of the week. Looking to improve security on your site – WordPress or otherwise? This post (not for the tech-averse!) is an overview of 5 technologies you should consider, including Let’s Encrypt SSL certificates. Warning: this is a tech-heavy post and assumes you have advanced knowledge relating to your…
One of my clients got an email from Google this week with a warning about his insecure website (a site which does not have an SSL certificate so the URL begins with HTTP instead of HTTPS). Chrome is taking things to the next level (a welcome change as far as I’m concerned) with its drive…
Earlier this week, a client expressed concern about losing search engine result rankings if they made the switch from HTTP to HTTPS. They’d been told that making this move can result in big rankings losses for 6-7 months, and I was pretty sure that was not the case. But it really depends – making this…
This is Part 2 of my initial article on Moving From HTTP to HTTPS from April… To pick up where we left off… the last thing we did was add the 301 redirects from the old HTTP URLs to the new ones using HTTPS. Let’s continue… 6) If your robots.txt file has any hard-coded HTTP…
Making the move from HTTP to HTTPS is now something I’d advising all my clients to do for a number of reasons: 1) Google Chrome and other browsers are now pointing out sites that aren’t secure in the address bar. 2) Google Search is now beginning to use HTTPS as a ranking signal, so switching…
The top website and marketing links for this week. Are you one of those business owners who gets a big happy rush when you see your site traffic increasing? And feel deflated when things are in a downturn? This post is for you! Learn 10 ways to get out of an SEO traffic slump. One…
Even if you’re not ready for a brand new website, there are some things you can do for your existing site to give it a quick makeover for 2017 – both customer-facing and behind the scenes. 1. Install an SSL Certificate This is becoming really important – Google has even made it one of its search result…
The top website and marketing links for this week. If you still haven’t made the switch to a mobile-friendly website, get ready – Chrome is going to start notifying users of sites that don’t use HTTPS for pages with password or credit card form fields that the site they’re on is not secure in January…
The top website and marketing links for this week. Is your website mobile-friendly (yay!) but ridiculously hard to use on a phone? If that’s the case, you need to read “How to Poison the Mobile User” to understand how your website may be impacting your customers and sales. And then contact me because I can help…
The top website and marketing links for this week. How to use psychology to trigger the behaviors you want in your site visitors. Making the move from http to https? It’s a good idea, as Google gives a little boost to these more-secure sites. But be warned that when you make the switch you’ll more…
The top website and marketing links for this week. I always set up Google Search Console (formerly Google Webmaster Tools) account for project clients; here’s a basic guide to understanding what it does and how to benefit from it. This is a great post (not too confusing) explaining some of the issues and misconceptions around SSL certificates…