The top website and marketing links for this week. Your site may be outdated. It may no longer provide a great experience for users or you may have noticed conversions are decreasing. If you’re at the point where you’re seriously considering a website redesign, you probably already know that the risk of wiping out some of…
The top website and marketing links for this week. I always advise my business clients to consider including a blog in their new or redesigned website. Sure, it can be a lot of work, but most of my clients who do it consistently find it’s worth the effort. If you’re on the fence about whether to…
The top website and marketing links for this week. Ever tried to migrate your site from one host to the other and found you’d lost all your Google link juice? This post is for you: learn how to recover your organic search rankings after a bad migration. This is a bit advanced, but very thorough…
The top website and marketing links for this week. Okay, so these first three aren’t website or marketing links, but they might be good for you anyway. I just hired my first VA (virtual assistant), something I probably should have done a few years ago. It felt good, even though right now it’s just a…
The top website and marketing links for this week. Clients tell me that figuring out what to write can be one of the hardest things about owning a website. Here’s something that might help: a guide to writing an engaging Start Here page. This is a great idea, it helps new visitors get a quick handle on…
The top website and marketing links for this week. Too much to do, not enough time? If you own your own business, this is you. Ever thought about hiring a virtual assistant (VA) but weren’t sure you could keep them busy? Here’s a list of all the things you might consider outsourcing to a VA. If you…
The top website and marketing links for this week. Here’s a question clients ask me frequently and I was glad to see that the answer I always give is the right one. What’s the most effective SEO tactic today? The top answer is: relevant content creation. This is no surprise. Next comes keyword research and then frequent…
I wanted to cheer when I read this wonderful quote from SEO guru Jill Whalen the other day – maybe this will help you reframe your thinking about SEO too? “Most people don’t understand SEO because they’re coming at it from the wrong perspective. They’re solely focused on how they can make specific keyword phrases…
If waiting for your own business website to open is mildly irritating to you, magnify that feeling by about 10x to understand how visitors and customers view any delays. I recently worked on a site that was build on my production server (a dedicated server), with extremely fast load times. Once the project was complete…
Red Kite’s added two targeted consulting services to its menu – the Website Evaluation and the Quick SEO Audit. The Website Evaluation is perfect for the business owner who is considering a redesign, but doesn’t know where to start. We’ll do a review of your site’s design, navigation, general usability, content and conversion methods and…
You’ve made the effort to get a free Google Analytics account and added the tracking code to your website or blog. You’re collecting data about every visitor and visit to your site. Now what? A client asked me this morning how to best use Analytics to figure out what was happening on her website. Here…
Google Analytics is a good, comprehensive tool for the business owner who want to understand how people are finding and using his or her website. It’s got a user-friendly interface and provides a lot of information with only a little effort. What’s the value of this? If you know where most of your website’s traffic…