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Weekly Links Roundup – Product Descriptions, Button Design, Accessibility, Low-cost Marketing Ideas

The top website and online marketing links of the week. Selling online? Check out this detailed post on how to write a good product description. A persuasive product description might be the very last chance you have to convince a potential customer to buy – just like high-quality photos are critical for ecommerce sites, so…

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Weekly Links Roundup – 2018 Marketing Statistics, Blogging Benefits, Website Redesigns

The top website and online marketing links of the week. Are you a stats person? This is just for you! Here is HubSpot’s ultimate list of marketing statistics for 2018 – enjoy! Some of the standouts for me include: 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue…

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Weekly Links Roundup – Website Problems, Nofollow, Android vs iPhone, Local Competition

The top website and marketing links of the week. I’m on a constant campaign to get my clients to overcome these common problems that hold their websites back. Mobile-unfriendliness, low-quality (or mostly absent) content, free website builders, and lack of trackable conversions are always issues that can be fixed to make your site a more…

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Friday Link Wrapup – Blogging, Email Marketing, Millenials, SEO Tips

The top website and marketing links for this week. I always advise my business clients to consider including a blog in their new or redesigned website. Sure, it can be a lot of work, but most of my clients who do it consistently find it’s worth the effort. If you’re on the fence about whether to…

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Friday Link Wrapup – Promotions, Millennial Shoppers, Analytics Spam

The top website and marketing links for this week. Need a marketing boost? Quality Logo Products has a monthly grant in which they provide $500 worth of promotional materials from their site to a small business that has a unique story to share. What could you do with all those marketing goodies? A giveaway? Stock your table at a…

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Friday Link Wrapup – Hiring a VA, Optimizing Pages, Marketing Fails

The top website and marketing links for this week. Okay, so these first three aren’t website or marketing links, but they might be good for you anyway. I just hired my first VA (virtual assistant), something I probably should have done a few years ago. It felt good, even though right now it’s just a…

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Friday Link Wrapup – Google Search Console, SSL, Email, To-do Lists

The top website and marketing links for this week. I always set up Google Search Console (formerly Google Webmaster Tools) account for project clients; here’s a basic guide to understanding what it does and how to benefit from it. This is a great post (not too confusing) explaining some of the issues and misconceptions around SSL certificates…

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Friday Link Wrapup – Ideal Customers, Missions, Conversions

The top website and marketing links for this week. Creating user personas is something done often when designing a website, but it can also be very useful for business owners. Here are 6 steps to identifying and targeting your ideal customer that walk you through it. Considering a redesign of your site? Before you do it, clarify…

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Websites don't 'attract new business' all by themselves. Really.

One of my clients contacted me the other day and told me he’d be moving on to a new host and marketing pro. “No problem,” I told him, but asked if he could tell me why? He told me that “unfortunately, had never received any business through the website.” Let’s look at that… One of…