The top website and online marketing links of the week. Selling online? Check out this detailed post on how to write a good product description. A persuasive product description might be the very last chance you have to convince a potential customer to buy – just like high-quality photos are critical for ecommerce sites, so…
The top website and online marketing links of the week. Are you a stats person? This is just for you! Here is HubSpot’s ultimate list of marketing statistics for 2018 – enjoy! Some of the standouts for me include: 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue…
The top website and marketing links of the week. I’m on a constant campaign to get my clients to overcome these common problems that hold their websites back. Mobile-unfriendliness, low-quality (or mostly absent) content, free website builders, and lack of trackable conversions are always issues that can be fixed to make your site a more…
The top website and marketing links for this week. I always advise my business clients to consider including a blog in their new or redesigned website. Sure, it can be a lot of work, but most of my clients who do it consistently find it’s worth the effort. If you’re on the fence about whether to…
The top website and marketing links for this week. Need a marketing boost? Quality Logo Products has a monthly grant in which they provide $500 worth of promotional materials from their site to a small business that has a unique story to share. What could you do with all those marketing goodies? A giveaway? Stock your table at a…
The top website and marketing links for this week. Okay, so these first three aren’t website or marketing links, but they might be good for you anyway. I just hired my first VA (virtual assistant), something I probably should have done a few years ago. It felt good, even though right now it’s just a…
The top website and marketing links for this week. I always set up Google Search Console (formerly Google Webmaster Tools) account for project clients; here’s a basic guide to understanding what it does and how to benefit from it. This is a great post (not too confusing) explaining some of the issues and misconceptions around SSL certificates…
The top website and marketing links for this week. Creating user personas is something done often when designing a website, but it can also be very useful for business owners. Here are 6 steps to identifying and targeting your ideal customer that walk you through it. Considering a redesign of your site? Before you do it, clarify…
One of my clients contacted me the other day and told me he’d be moving on to a new host and marketing pro. “No problem,” I told him, but asked if he could tell me why? He told me that “unfortunately, had never received any business through the website.” Let’s look at that… One of…
Do you request testimonials from your clients? If you don’t, you probably should. Recommendations from satisfied customers are a very compelling way to demonstrate the good qualities of your services or products. Asking for them may be awkward at first, but believe me, it’s worth the effort and it gets easier. Promise them something in…