Red Kite Creative

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Friday Link Wrapup – Site Migration Problems, Landing Pages

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The top website and marketing links for this week.

Ever tried to migrate your site from one host to the other and found you’d lost all your Google link juice? This post is for you: learn how to recover your organic search rankings after a bad migration. This is a bit advanced, but very thorough and worth some time if you’re having this problem with your site.

If  you’re in the process of coming up with new landing pages, here’s a great post on 2016 landing page design trends that might provide some inspiration.

Followup: Last week I shared some resources about how to choose and hire a VA (virtual assistant). I’m happy to report that after going through the job posting process on UpWork and reviewing the skills and backgrounds of the 20 or so people that responded, I found two people who fit my requirements really well.

I hired them both for 2-week trials, then I set up a Trello board for each of them and got some tasks ready. Both have done quite well so far… I’m pleased, I’m getting stuff done without personally spending time on it. It’s helping me out a lot. I’ll say it: I should have done this a while back.

I’ve learned a few things too… I’m getting a handle on how long it takes me to set up a concise task, and write up documentation if needed. Also, at the beginning I was worried that having one VA in Europe (8 hours ahead) would be a problem, but it hasn’t turned out that way at all. As long as there’s a 1-2 day window for a task, we’ve had no problems.

I think I’m going to have a hard time choosing at the end of two weeks…

Friday Link Wrapup – Hiring a VA, Optimizing Pages, Marketing Fails

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The top website and marketing links for this week.

Okay, so these first three aren’t website or marketing links, but they might be good for you anyway.

I just hired my first VA (virtual assistant), something I probably should have done a few years ago. It felt good, even though right now it’s just a 2-week trial to see how we work together, but I’ve taken the first step.

If you’re interested in having someone who can help you get more done with you working less time, here are some references I used when figuring out how and who to hire:

From MOZ, here’s great SEO tip: optimize a page for how users are actually using the page. There’s a detailed and helpful 7-step guide to pulling this off here.

Finally, a guide to why your marketing efforts are failing from Soul Proprietor.

Friday Link Wrapup – Hiring a VA, Membership Site SEO, Website Redesign

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The top website and marketing links for this week.

Too much to do, not enough time? If you own your own business, this is you.

Ever thought about hiring a virtual assistant (VA) but weren’t sure you could keep them busy? Here’s a list of all the things you might consider outsourcing to a VA.

If you run (or are thinking about starting) a membership site where premium content is behind a paywall, check out these tips on membership site SEO.

And finally… as 2016 approaches you may be like me, where you do some serious business analysis at the end of the year. If your website’s look is one of those things you’re thinking about, read this list of good reasons for a website redesign. It may be time!

Friday Link Wrapup – Free Photos, Storytelling, Reputation and Virtual Assistants

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The top website and marketing links for this week.

Looking for some new sources of high-quality photos on the cheap? Here’s a big list of free photo sites.

Don’t just talk at them… How to really connect with your customers by telling stories.

Get up to speed with these online reputation management tips for your small business.

And finally – are you a freelancer or solo business owner? Here’s an interesting cheat-sheet to help you determine whether hiring a virtual assistant (VA) could be a good move for you.