The top website and online marketing links of the week. Ever really think about using images in your email newsletter? And what kind of an impact those images might have? If not, take a look at this post about images in email marketing, you might learn a thing or two about selecting and using them more effectively. Here’s a nifty new addon tool from Google Analytics – read this guide to using the Page Analytics Chrome plugin to see heatmaps of any website. A heat map can show you where users linger on your website – where they tend to… Continue Reading
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Weekly Links Roundup – Website Maintenance, WordPress Admins, Email Marketing, Why WordPress?
The top website and online marketing links of the week. When you own a WordPress website, are you aware that updates and maintenance are all on you? If you don’t do it, you’re increasing the risk to your site from hacking, malware, and loss of functionality due to old plugins, themes, or server software. Websites under your control require attention – they’re not set-it-and-forget-it, no matter what you may have been told. Maintenance has to be done either by you/your staff or another provider. It’s just a part of having a business website – like doing routine maintenance is part… Continue Reading
Weekly Links Roundup – Lazy Loading, Tracking Downloads, Page Speed, Email Marketing for Bloggers
The top website and online marketing links of the week. Here’s an easy performance win – implement lazy loading on your site. Lazy loading means not loading images that are off-screen; they eventually load when the user scrolls down to them. Learn more about lazy loading and here’s the plugin I like for this task in WordPress sites. If you offer white papers or other kinds of downloads on your site, did you know that you can use Google Analytics, which you’re most likely already using, to track downloads? Though GA doesn’t natively track this kind of interaction, you can… Continue Reading
Weekly Links Roundup – Better Signup Forms, SEO Plugins, 2019 Holidays, Logo Trends
The top website and online marketing links of the week. First post of 2019! Let’s begin with something that affects most business websites – signup forms. Read about 12 tips for creating better signup forms for your site, including: How many fields to include; Whether to offer some kind of incentive for signing up; How to prevent spam without using a traditional, hard-to-read Captcha. Next… As a new-ish user of the Genesis Framework, I was interested to see this smackdown between Genesis SEO and Yoast SEO, two of the top SEO solutions for WordPress. I must admit I’m a Yoast… Continue Reading
Weekly Links Roundup – Updating Content, Gutenberg, Email Marketing, Bing Search
The top website and online marketing links of the week. When you change content on your website, do you let Google know about it? I don’t mean a simple change like rearranging a sentence or fixing some grammar errors… more like changing the title of a post, or adding a new section to a services page. You need to let Google know about this. Learn how to use Google Search Console when you update content. Gutenberg is on the way, if it’s not here already – the WordPress 5.0 drop is scheduled for today as I write this. If you’re… Continue Reading
Weekly Links Roundup – Slow Sites, Black Friday, Improving Conversions, Google Reviews, Blogging
The top website and online marketing links of the week. Think your slow-as-a-turtle website isn’t hurting your business? Think again. Google has been looking at page load time since back in 2010, and they use this information when ranking websites. A study from 2016 showed that over 50% of mobile users would abandon a site if it took more than 3 seconds to load. Do you think they’ve gotten more patient since then? Nope. Learn how a slow site impacts your business. And then take a look at our performance optimization service. We can help you stop frustrating your users!… Continue Reading
Weekly Links Roundup – Online Sales Tax, When to Post on Instagram, Growing Your Email List
The top website and marketing links of the week. For clients starting an ecommerce site, one of the biggest questions I hear is “how do I deal with taxes?” It’s been a moving target for a long time. WooCommerce has recently started offering integrated automatic sales tax calculations, which might be a very helpful thing. There are also paid tax tools like TaxJar and Avalara if you have a more complex or multi-location business setup. It is complicated for sure, but these tools can take a lot of the effort out of keeping track of taxes. More info on the… Continue Reading
Weekly Links Roundup – Facebook, GDPR, Email Open Rates, WordPress Launches
The top website and marketing links of the week. If you’ve considered deleting your Facebook account, but can’t bring yourself to do it for one reason or another (like if you use it for your business, for example), there are still things you can do (probably? maybe?) to improve the security of your account. Take it with a grain of salt, but try taking these Facebook privacy steps if you’re not ready to go all the way. Speaking of privacy, the new GDPR (General Data Protection Regulation) is going into effect in May and will affect you if you do… Continue Reading