The top website and online marketing links of the week. It’s true that WordPress is my favorite CMS (content management system). That doesn’t mean it’s the right CMS for every business. However, WordPress may be one of the best CMS platforms for SEO. Learn what makes WordPress so SEO-friendly and why it may be a good fit for your business if search engine optimization is important to you. If you’re considering advertising your business on social media, you have some big questions to answer. One of them may be where to advertise. Are Google Ads or Facebook Ads better for… Continue Reading
Blogging
Weekly Links Roundup – Banner Ads, Blogging Ideas, VPN, Favicons
The top website and online marketing links of the week. Don’t know if you noticed, but if you logged in to your WordPress site in the last day or two and are using Yoast SEO, you would have seen a great big irritating animated banner advertising Yoast’s black Friday sale. There were so many complaints and so much pushback, they actually apologized and released a new version of Yoast SEO minus the ad. (WP Minder users, you’ll get this update on Monday!). Please think about the impact banners and popups have on your users, this one is a good example… Continue Reading
Weekly Links Roundup – WordPress Resources for Beginners
The top website and online marketing links of the week. Are you brand new to WordPress? Or considering moving to WordPress but not sure if you’ll be able to get the hang of using it? Don’t worry! Today’s post is all about resources for WordPress newbies. First is the user manual – WordPress doesn’t come with one, but there’s a great alternative in Easy WP Guide. It’s free, it gets updated frequently (unlike a real book) and is easy to read and use. Just don’t print it – it’s big and it updates too often to make that worth your… Continue Reading
Weekly Links Roundup – Lazy Loading, Tracking Downloads, Page Speed, Email Marketing for Bloggers
The top website and online marketing links of the week. Here’s an easy performance win – implement lazy loading on your site. Lazy loading means not loading images that are off-screen; they eventually load when the user scrolls down to them. Learn more about lazy loading and here’s the plugin I like for this task in WordPress sites. If you offer white papers or other kinds of downloads on your site, did you know that you can use Google Analytics, which you’re most likely already using, to track downloads? Though GA doesn’t natively track this kind of interaction, you can… Continue Reading
Weekly Links Roundup – Business Blogging, Scannable Content, Testimonials Slider, Video Galleries
The top website and online marketing links of the week. Think blogging is a waste of time? (Hint: it’s not, if you do it with a focus on quality and consistency). Here’s a quick guide on starting a blog for business and why it really does matter if you’re trying to make your website the strong online base for your marketing efforts that it should be. And if you’re taking the time to write well and frequently, make sure your content is also very easy to read. Most people today scan instead of reading – so you need to focus… Continue Reading
Weekly Links Roundup – Product Photos, Current Content, Google My Business, Blogging Lessons
The top website and online marketing links of the week. Sometimes, convincing clients (especially new ecommerce site owners) that they need to invest in high-quality photography for their site falls on deaf ears. And that’s a shame, because great photos are critical for ecommerce sites; the quality of your images reflects the quality of your products. And displaying poor-quality images speaks volumes about your business; if you don’t care about the photos, do you actually care about the products themselves? Learn more about why it’s so important to have high-quality imagery. New research on customer satisfaction with websites shows that… Continue Reading
Weekly Links Roundup – WordPress Login Pages, Social Media Icons, Starting a Blog, Instagram Marketing
The top website and online marketing links of the week. Done with that boring default WordPress login page? I make a custom one for client projects, and you too can improve both the appearance and security of your site’s login page. Check out this roundup of 16 WordPress login page plugins. Do you use social media? And do you help your website users find you on social media by putting social icons on your site to link to your social media pages? If you don’t, you should do it. But where should they go? In the header? The footer? The… Continue Reading
Weekly Links Roundup – Republish Old Posts, Content Curation, Website Footers, More Conversions
The top website and online marketing links of the week. Do you ever republish your old blog posts? If you don’t, you should consider it. It’s likely there are great old posts that just need a little updating before they’re ready to put in front of newer readers. Recycling old content is often much easier than trying to come up with new topics! Learn why and how to republish old blog posts – and the right way to do it to keep your “link juice.” Speaking of blogging – here’s a post that discusses one of my favorite strategies, content… Continue Reading