The top website and marketing links of the week. Making sure your customers know you appreciate them is an ongoing and critical task for business owners. Here are some ideas for thanking your customers from Constant Contact. What to do with the old content on your website is another constant question. Here are some good ideas for dealing with old content from Yoast. Don’t forget that you shouldn’t just delete an old post – if the old post has good-quality links pointing to it and you have a new post that fills the shoes of the old one, you’ll need… Continue Reading
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Weekly Links Roundup – Captcha Alternatives, WordPress, Submit Buttons, Blogging
The top website and marketing links of the week. The frustration of the captcha – you know what I mean. They can stop you like a brick wall, forcing you to to decipher something illegible. Try this post about alternatives to the common captcha, including the lovely honeypot – visible only to bots and not a blockade for your human users. Who uses WordPress? Here are 20+ big brands using WordPress in 2018, including AMC, U. of Washington, BBC America and the Chicago Sun-Times. Do your site’s Submit buttons say ‘Submit’? Here’s an interesting take on why you might want… Continue Reading
Weekly Links Roundup – CRO, Hosting Matters, Online Security
The top website and marketing links of the week. Here’s a great case study showing how UX design and visual hierarchy can improve conversion rates of a web page. Simple changes can bring you noticeable results! If your site is not converting as well as it could be, a brand new year is a great time to improve. Get in touch, Red Kite can help. Where you host matters. Why would you relegate your business website, which hopefully is helping you earn a living, to a $1.99 hosting account? Here’s the latest big outage news from EIG, who bought up… Continue Reading
Weekly Links Roundup – Nonprofit SEO, Content Formatting, Twitter, Color Psych
The top website and marketing links of the week. You know that SEO (search engine optimization) is important if you want to attract traffic. If you’re managing a nonprofit’s website, how do you approach optimizing content? Here’s a guide to dealing with the most important SEO challenges for nonprofits. Check out the home page of your website. What’s your first impression? Is it cluttered? Does it have a clear call-to-action (what you should do next) or is it hard to figure out where to go? Is there a huge swath of uninterrupted text, or is it broken out into shorter… Continue Reading
Why I Rarely Visit Barnes & Noble Anymore
My husband and I both love physical bookstores. The Barnes & Noble in Fort Collins is near our house. We used to go there 3-4 times per month to browse and usually buy, either a book or two or a magazine and often some drinks. But that changed completely earlier this year. Sometime near the beginning of 2017 we went into our store to check out the new fiction. There was no new fiction – the sections were gone. We figured they were reorganizing and didn’t think much of it, until our next visit when we again found no new… Continue Reading
Weekly Links Roundup – UX, Google and Trust, Scene Generators
The top website and marketing links of the week. Does your website delight your users? Or does it leave them with a less-than-satisfied feeling? Read this article about UX (user experience) and find out how poorly designed websites are a lot like having a cranky receptionist with a bad attitude. Did you know that Google gets around 30 billion search queries every month? That’s staggering! And I’m sure you’ve heard the recent talk about potential biases in the major search and online news providers. Here’s an interesting recent post about how much trust people put into Google search results. And… Continue Reading
Friday Link Wrapup – Facebook Image Sizes, Digital Marketing, UX
The top website and marketing links for this week. Ever struggled to get the right crop for your Facebook cover and photos? Here’s some help from Constant Contact. And, here’s an infographic guide to the current image sizes for the major social networks. This is right to the point – three simple digital marketing strategies just about anyone can use. Easy to read, gets the job done… The only caveat is which social networks to concentrate on, it really depends on where your ideal customers are hanging out. Whether or not to include Google+ today is up in the air,… Continue Reading