The top website and online marketing links of the week. You know your website is slow. It’s always been like that. But do you really understand what that slow site could be costing you in terms of customers and conversions? A recent report shows that 70% of buyers are influence by a site’s page loading […]
The top website and marketing links of the week. Here’s a great case study showing how UX design and visual hierarchy can improve conversion rates of a web page. Simple changes can bring you noticeable results! If your site is not converting as well as it could be, a brand new year is a great […]
The top website and marketing links of the week. Looking to improve security on your site – WordPress or otherwise? This post (not for the tech-averse!) is an overview of 5 technologies you should consider, including Let’s Encrypt SSL certificates. Warning: this is a tech-heavy post and assumes you have advanced knowledge relating to your […]
Earlier this week, a client expressed concern about losing search engine result rankings if they made the switch from HTTP to HTTPS. They’d been told that making this move can result in big rankings losses for 6-7 months, and I was pretty sure that was not the case. But it really depends – making this […]
This is Part 2 of my initial article on Moving From HTTP to HTTPS from April… To pick up where we left off… the last thing we did was add the 301 redirects from the old HTTP URLs to the new ones using HTTPS. Let’s continue… 6) If your robots.txt file has any hard-coded HTTP […]
Making the move from HTTP to HTTPS is now something I’d advising all my clients to do for a number of reasons: 1) Google Chrome and other browsers are now pointing out sites that aren’t secure in the address bar. 2) Google Search is now beginning to use HTTPS as a ranking signal, so switching […]
The top website and marketing links for this week. Are you one of those business owners who gets a big happy rush when you see your site traffic increasing? And feel deflated when things are in a downturn? This post is for you! Learn 10 ways to get out of an SEO traffic slump. One […]
The top website and marketing links for this week. If you’ve been thinking about starting a business blog, good for you! It can be a big help in improving and maintaining good search engine rankings. If you’re not sure where to start, here are 12 essential resources for becoming a (better) blogger. The most obvious […]
Even if you’re not ready for a brand new website, there are some things you can do for your existing site to give it a quick makeover for 2017 – both customer-facing and behind the scenes. 1. Install an SSL Certificate This is becoming really important – Google has even made it one of its search result […]