The top website and online marketing links of the week. Are you a stickler for great imagery on your website to show off your products or services to the max? Or is it just one of those things that doesn’t get a lot of attention – you either have little imagery or use photos you took on your phone? Whichever camp you’re in, the quality of your site images says a lot about your business. Learn why having great images is so important to giving a professional impression to your customers and how high-quality photos improve your credibility. To follow… Continue Reading
privacy
New Data Privacy Law for Colorado Businesses
As of September 1, 2018, Colorado-based businesses are affected by a new consumer data privacy law. The new law’s data protection standards are now among the strictest in the US. But the good news is, if you’re already complying with GDPR, the European General Data Protection Rule, it appears that no additional steps will be required: you’re already in compliance with the Colorado law. These new consumer data protection rules (in the US and around the world) can be quite confusing. There are a number of complex actions that must be taken to bring a website and its connected services… Continue Reading
Weekly Links Roundup – Testimonials, Product Reviews, GDPR, Analytics Alternatives
The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you handle negative reviews is important, too. Letting prospects see how you take care of problems is at least as important as the glowing testimonials! Learn more about why you should add testimonials and reviews to your site. …And along that vein here’s a great guide… Continue Reading
Weekly Links Roundup – Facebook, GDPR, Email Open Rates, WordPress Launches
The top website and marketing links of the week. If you’ve considered deleting your Facebook account, but can’t bring yourself to do it for one reason or another (like if you use it for your business, for example), there are still things you can do (probably? maybe?) to improve the security of your account. Take it with a grain of salt, but try taking these Facebook privacy steps if you’re not ready to go all the way. Speaking of privacy, the new GDPR (General Data Protection Regulation) is going into effect in May and will affect you if you do… Continue Reading