Even if you’re not ready for a brand new website, there are some things you can do for your existing site to give it a quick makeover for 2017 – both customer-facing and behind the scenes. 1. Install an SSL Certificate This is becoming really important – Google has even made it one of its search result…
The top website and marketing links for this week. Still clinging to that old website that isn’t mobile-friendly? Techcrunch reports that yesterday was the biggest shopping day on Thanksgiving ever – $1.15 billion in sales by 5pm. And 54% of visits – $449 million of sales – of that was on smartphones and tablets. Do…
The top website and marketing links for this week. Is your website mobile-friendly (yay!) but ridiculously hard to use on a phone? If that’s the case, you need to read “How to Poison the Mobile User” to understand how your website may be impacting your customers and sales. And then contact me because I can help…
The top website and marketing links for this week. How does your website look in a phone? Is it a breeze to use, with easy to understand navigation and a clear call to action helping users do what you want them to do? Or is it embarrassing – it looks just like a miniature version…
I’d really appreciate your answer to this one-question poll! It will help me better answer clients when they say ‘I don’t need a mobile-friendly site – do I?’ or ‘in my industry it doesn’t matter if my site works well on phones.’ EDIT: The poll is closed – the results were: 48% said they leave a…
This week I heard something from a few business owners I know that surprised me. I’d mentioned Google’s new use of mobile-friendliness as a ranking factor in search engine results, which is going to begin on April 21. The response was basically: “I don’t see why I should be forced to pay to update my…
Is your website mobile-friendly? If not, this news might make you reconsider that. On April 21, Google will start using mobile-friendliness (or responsiveness) as one of its ranking factors in search results. This is a natural addition given that the number of users using mobile surpassed desktop users in early 2014. How might this change…