Red Kite Creative

membership sites

Weekly Links Roundup – Landing Pages, Support Sites, Increasing Sales, Membership Sites

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The top website and marketing links of the week.

Learn how to create a high-performing landing page for your business website, including crafting the right call-to-action, adding key testimonials, and writing great headlines.

Do you have a business where you provide lots of support to customers? Then you might benefit from a self-service support site. This post describes the kinds of support you might provide (FAQs, knowledgebase, forums, etc.), and the pros and cons of automating a lot of your support – include freeing up time for other tasks. You still might want to supplement your site with ‘live’ support like chat or email for tough problems, though.

Looking to increase sales? Here are three creative ways to tackle that problem – I especially like ‘educating your audience,’ which you can do effectively through your blog or in social media, or in an ebook.

Are you thinking about starting – or do you already have – a membership site? If you struggle with finding content ideas, here’s a post from the fantastic membership plugin MemberPress about the types of content to consider for your membership site.

Weekly Links Roundup – Site Structure, CRMs, Membership Sites

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The top website and marketing links for this week.

Starting your website off with a solid site structure (or Information Architecture if you want to get a bit more technical) is important and usually not too hard to do. But keeping that structure as your site grows can be more difficult – check out those huge menus and category lists you see on some complex sites! Note the lack of breadcrumbs that can help you see where you are at any given point. Learn how to recover that great site structure and improve UX as well as SEO.

Are you using a CRM (customer relationship manager)? If you’re not, consider doing it: it will help you consolidate all the information you have on clients and contacts all in one place. They can also help you manage the sales process and communications. Read reviews of 9 CRM services all under $25/user. I’ve used Insightly in the past with success and am currently trying out Capsule.

And finally… if you’re running a membership site, how do you make it more engaging and more interesting for members so they’ll keep coming back for more? Here’s a guide to 11 methods for increasing interactivity for your membership site. It’s geared toward WordPress but the ideas will apply to any site (even if the implementation is different).

Be sure to check out our Start-of-Summer specials at WP Minder. If you like peace of mind, that is.