The top website and marketing links of the week. Learn how to create a high-performing landing page for your business website, including crafting the right call-to-action, adding key testimonials, and writing great headlines. Do you have a business where you provide lots of support to customers? Then you might benefit from a self-service support site. This post describes the kinds of support you might provide (FAQs, knowledgebase, forums, etc.), and the pros and cons of automating a lot of your support – include freeing up time for other tasks. You still might want to supplement your site with ‘live’ support… Continue Reading
membership sites
Weekly Links Roundup – Site Structure, CRMs, Membership Sites
The top website and marketing links for this week. Starting your website off with a solid site structure (or Information Architecture if you want to get a bit more technical) is important and usually not too hard to do. But keeping that structure as your site grows can be more difficult – check out those huge menus and category lists you see on some complex sites! Note the lack of breadcrumbs that can help you see where you are at any given point. Learn how to recover that great site structure and improve UX as well as SEO. Are you… Continue Reading