The top website and online marketing links of the week. Do you currently use CRM (customer relationship management) software for your small business that you like? Tell us about it in the comments below! But if you don’t, and you’re looking for one, here’s a review of 9 top CRM software tools for businesses. CRMs help you track notes, leads, contact info and much more for each of your customers. I use Freshworks for my helpdesk so am looking into Freshsales by the same company. Would you like to collect visitor feedback or run surveys on your site? Of course… Continue Reading
local search
Weekly Links Roundup – Product Photos, Current Content, Google My Business, Blogging Lessons
The top website and online marketing links of the week. Sometimes, convincing clients (especially new ecommerce site owners) that they need to invest in high-quality photography for their site falls on deaf ears. And that’s a shame, because great photos are critical for ecommerce sites; the quality of your images reflects the quality of your products. And displaying poor-quality images speaks volumes about your business; if you don’t care about the photos, do you actually care about the products themselves? Learn more about why it’s so important to have high-quality imagery. New research on customer satisfaction with websites shows that… Continue Reading
Weekly Links Roundup – Best Pinterest Images, Recycle Old Content, Analytics, Google My Business
The top website and online marketing links of the week. Pinterest can be a great marketing platform for your business if your customers are there (same goes for all social media platforms). But do you know how to maximize your efforts? Here’s a post showing what types of Pinterest images get the most engagement.In short: avoid faces, use vibrant colors (especially red) and include lots of detail in your photos. I’ve written before about reusing your old blog or website content – you spent all that time making it, so why should it not continue to work hard for you… Continue Reading
Weekly Links Roundup – Website Problems, Nofollow, Android vs iPhone, Local Competition
The top website and marketing links of the week. I’m on a constant campaign to get my clients to overcome these common problems that hold their websites back. Mobile-unfriendliness, low-quality (or mostly absent) content, free website builders, and lack of trackable conversions are always issues that can be fixed to make your site a more powerful marketing tool. What is the “nofollow” tag, and when and how would you use it? Learn how to use nofollow to avoid passing linkjuice to sites that may be in any way questionable. Here’s something interesting (if a bit clickbait-y): did you know that… Continue Reading