The top website and marketing links of the week. I saw an interesting post on the Yoast blog this week called “Do Outbound Links Matter for SEO?” That’s a good question! The answer is yes, they do, but not for the reasons you might think. Follow the link to find out why outbound links matter. In another Yoast post they discuss how to identify and fix low-quality pages – those pages that aren’t contributing to SEO on your site, but could with some attention and focused tweaking. A new client is looking to display their Google Reviews on their website…. Continue Reading
The top website and marketing links for this week. WordPress 4.8 was released as I was writing this post… The two big things you’ll most likely notice are: New native image, video and audio widgets, finally! You can now display this content in widgets without HTML or extra plugins. Link boundaries – know how you sometimes will grab a few letters from the previous or next word when making a link? This new feature makes it more clear where the link starts and stops. To learn more about the new features, visit this post. Looking for something like a chat… Continue Reading
The top website and marketing links for this week. In the market for a new logo for your business? Here are some important reasons why professional logo design doesn’t cost $5 and also why your new logo should cost more than your lunch. Food for thought – no pun intended. Here’s a short piece on what makes a good logo to follow that up. Looking for suggestions on how to create an opt-in campaign to grow your email subscriber list? Here are 7 ideas that will not only build your list, but provide the value needed to motivate those new signups. These… Continue Reading
The top website and marketing links for this week. If you use email marketing, here’s a list of 7 design mistakes you may be making with your email campaigns and how to avoid them. When you have all that spare time over the holidays, check out one (or more) of these free ebooks on productivity. This is rather long but worth reading – how to drive traffic to your site with your old Facebook content. And finally, a guide to streamlining your email strategy to help you deliver quick content hits to your customers.
I read a great quote this morning that just came to mind again, triggered by an email I just received. It was from a Fort Collins landscape maintenance company that we’ve used for a couple of years. Back in March we received a flyer from them about spring cleanup specials. I called and spoke to someone in the office and waited for someone to call me back about an appointment, but no one ever did. Later in the spring I called and emailed them asking for an appointment for aeration and weed help. I couldn’t get an answer by phone,… Continue Reading