Red Kite Creative

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Weekly Links Roundup – Product Descriptions, Button Design, Accessibility, Low-cost Marketing Ideas

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The top website and online marketing links of the week.

Selling online? Check out this detailed post on how to write a good product description. A persuasive product description might be the very last chance you have to convince a potential customer to buy – just like high-quality photos are critical for ecommerce sites, so are well-written product descriptions.

Here’s an interesting post about button design that I found when working on a new theme this week. Have you ever thought about the differences between rounded vs. sharp-angled buttons – especially if you use a plugin for creating lots of different types of buttons? There’s more to it than you might think – the shape of a button can send a subtle message to your user. Learn how to have more control over your messaging.

While there are some plugins and overlays that claim to make websites ADA-accessible, think twice before relying on them. Lawsuits are being filed against some sites using these quick-fix tools. Learn why there is no silver bullet for making a website accessible.

Looking for low-cost marketing ideas for your business? Here are 14 small business marketing ideas you can execute online today.

Did you find this information useful? Please share with your friends and colleagues! And comment below with questions or observations.

Weekly Links Roundup – Blogging for Business, Mompreneurs, Favicons, Design

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The top website and marketing links for this week.

I still believe in blogging for business (see, I’m doing it right now!). For my business clients I almost always recommend they consider blogging if they need to establish their expertise; share info about events and projects they’ve participated in; teach their customers or potential customers something new; or improve their search engine rankings (not the *reason* to blog, but an important potential benefit of doing it). Learn more about why blogging for business still matters.

Are you a mompreneur? Then this link is for you! Learn how to grow your business in 3 easy steps. And yes – if you’re not a mompreneur, you can still learn something from this post.

Does your website have a favicon? (Do you know what a favicon is?) If not, or if yours is due from some closer scrutiny, check out this post on favicons and your online brand. You might get some great ideas.

Finally… does your website make you look like a pro at what you do? Or does it say “I’m just not that serious about my business?” It’s a critical question. Learn about 10 things that can make your online presence look less than professional. And if you need help making improvements to your professional presence, contact me, I’m here to assist.

 

Weekly Links Roundup – Branding, Ecommerce, Blacklisting, SEO Meta Descriptions

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The top website and marketing links for this week.

If your company were a couch, what kind of couch would it be? Find out here and see if your website and marketing collateral reflects your choice – or doesn’t.

If you have a large and/or very busy ecommerce site and have been wary about moving to WordPress because of some of the things you might have heard about its capabilities, check out this post about WordPress ecommerce myths. It just might put your worries to rest!

Learn how to get blacklisted by Google. No – not really. Learn about the things that can get you blacklisted on Google search, and then avoid doing them. Knowledge is power.

Finally, do you struggle with your SEO meta descriptions? Here are 11 tips for writing clickworthy meta descriptions.