The top website and marketing links of the week. To WWW or not to WWW? Ask Yoast answers this question. (Hint: it doesn’t matter). Ever done a print ad campaign and wondered how to track the incoming links? This article explains how to track redirects using Google Analytics and a query string – really easy to set up if you’re using a CMS like WordPress. SEO (search engine optimization) can be a cost-effective way for non-profits to get more traffic. Learn about the ins and outs of SEO for non-profits here. Some simple tips for increasing traffic to your website… Continue Reading
typography
Friday Link Wrapup – Email, LinkedIn, Membership Sites and Typography
The top website and marketing links for this week. Need some help coming up with engaging subject lines that’ll get people to open your marketing emails? Here’s a cheat sheet for 12 super subject lines. Want to use LinkedIn to grow your online business but not sure where to begin? Start here. If you have a membership website, you’ve probably found member retention is one of the big issues. Here’s a guide to keeping them happy (and on your site!). One of the most important points: survey your members regularly to find out how you’re doing, and what they want more (or less)… Continue Reading
Give Your Website a Typography Makeover
Want to update the look of your site without spending a lot of effort and money? Consider a typography facelift! With the ease of using a simple tool called @font-face, you can spruce up the major headings on your site using ‘real’ fonts, not just the ones most often used on websites like Arial and Verdana. You can also replace those old headline images with real text that looks just as good if not better (and can also have drop shadows just like images). We use Font Squirrel primarily, it has a good selection of free fonts plus a font-face… Continue Reading