Red Kite Creative

typography

Weekly Links Roundup – WWW, Tracking Redirects, SEO for Non-profits, Social Media, Typography

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The top website and marketing links of the week.

To WWW or not to WWW? Ask Yoast answers this question. (Hint: it doesn’t matter).

Ever done a print ad campaign and wondered how to track the incoming links? This article explains how to track redirects using Google Analytics and a query string – really easy to set up if you’re using a CMS like WordPress.

SEO (search engine optimization) can be a cost-effective way for non-profits to get more traffic. Learn about the ins and outs of SEO for non-profits here.

Some simple tips for increasing traffic to your website using social media.

And finally… what does the website text (the style, not the content!) say about you and your business? Probably a lot more than you think! Learn how typography impacts your site visitors and what research says about user preference when it comes to text styles online.

 

Friday Link Wrapup – Email, LinkedIn, Membership Sites and Typography

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The top website and marketing links for this week.

Need some help coming up with engaging subject lines that’ll get people to open your marketing emails? Here’s a cheat sheet for 12 super subject lines.

Want to use LinkedIn to grow your online business but not sure where to begin? Start here.

If you have a membership website, you’ve probably found member retention is one of the big issues. Here’s a guide to keeping them happy (and on your site!). One of the most important points: survey your members regularly to find out how you’re doing, and what they want more (or less) of as users of your site.

And finally, here’s an interesting comparison of typography used for political party marketing content. Can typography be liberal or conservative? Maybe… but it looks more like a split between old-school and contemporary mindsets.

Give Your Website a Typography Makeover

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Want to update the look of your site without spending a lot of effort and money? Consider a typography facelift!

With the ease of using a simple tool called @font-face, you can spruce up the major headings on your site using ‘real’ fonts, not just the ones most often used on websites like Arial and Verdana. You can also replace those old headline images with real text that looks just as good if not better (and can also have drop shadows just like images).

We use Font Squirrel primarily, it has a good selection of free fonts plus a font-face generator that you can use to create a font-face for your site from most any font (you’ll need to check its licensing first).

These Red Kite-designed sites are using @font-face for headlines, sometimes for other text in the page like taglines:

We can help you decide what special headline fonts will work well on your site, just give us a call at 970-372-2125 or email us.