The top website and online marketing links of the week. It’s true that WordPress is my favorite CMS (content management system). That doesn’t mean it’s the right CMS for every business. However, WordPress may be one of the best CMS platforms for SEO. Learn what makes WordPress so SEO-friendly and why it may be a good fit for your business if search engine optimization is important to you. If you’re considering advertising your business on social media, you have some big questions to answer. One of them may be where to advertise. Are Google Ads or Facebook Ads better for… Continue Reading
testimonials
Weekly Links Roundup – Business Blogging, Scannable Content, Testimonials Slider, Video Galleries
The top website and online marketing links of the week. Think blogging is a waste of time? (Hint: it’s not, if you do it with a focus on quality and consistency). Here’s a quick guide on starting a blog for business and why it really does matter if you’re trying to make your website the strong online base for your marketing efforts that it should be. And if you’re taking the time to write well and frequently, make sure your content is also very easy to read. Most people today scan instead of reading – so you need to focus… Continue Reading
Weekly Links Roundup – Non-profit Newsletters, Testimonials, Improving Conversions, Calls-to-action Best Practices
The top website and marketing links of the week. If your business (in any industry) has an email newsletter, you might find yourself hard-pressed to find something interesting to write about every month (or week, or whatever your timetable is). Here’s a guide to developing newsletter content for non-profits that will help readers better understand and connect with you. I always encourage clients to display testimonials on their websites – they can be a powerful persuader for potential new customers. Research shows that 70% of consumers will trust an online opinion of even someone they don’t know personally. But –… Continue Reading
Weekly Links Roundup – Testimonials, Product Reviews, GDPR, Analytics Alternatives
The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you handle negative reviews is important, too. Letting prospects see how you take care of problems is at least as important as the glowing testimonials! Learn more about why you should add testimonials and reviews to your site. …And along that vein here’s a great guide… Continue Reading
Friday Link Wrapup – Value of Professional Design, Original Content, Customer Testimonials
The top website and marketing links for this week. First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you have a service-oriented company. Learn more about why it’s critical to have a professional design for your business site. Along those same lines, it’s also important to have original content on your site. Learn why original content is important for SEO. Finally – learn about the… Continue Reading
The value of testimonials
Do you request testimonials from your clients? If you don’t, you probably should. Recommendations from satisfied customers are a very compelling way to demonstrate the good qualities of your services or products. Asking for them may be awkward at first, but believe me, it’s worth the effort and it gets easier. Promise them something in return – if they have a web-based business, give them an inbound link by posting their testimonial along with their website address. When to Ask The best time to ask for a testimonial is debatable, but for me I’ve found that doing it right as… Continue Reading