|

Displaying Only the Best Reviews on Your Website? You May Want to Rethink That…

If you’re like many (most?) small business owners, it’s a point of pride to show those 5-star Google reviews on your website. There are a number of WordPress plugins that will enable you to do this easily. But whether or not this is a good idea requires some thought… Did you hear about the case…

| | | |

Weekly Links Roundup – WordPress and SEO, Google or Facebook Ads, Blogging, Getting Testimonials

The top website and online marketing links of the week. It’s true that WordPress is my favorite CMS (content management system). That doesn’t mean it’s the right CMS for every business. However, WordPress may be one of the best CMS platforms for SEO. Learn what makes WordPress so SEO-friendly and why it may be a…

| | |

Weekly Links Roundup – Business Blogging, Scannable Content, Testimonials Slider, Video Galleries

The top website and online marketing links of the week. Think blogging is a waste of time? (Hint: it’s not, if you do it with a focus on quality and consistency). Here’s a quick guide on starting a blog for business and why it really does matter if you’re trying to make your website the…

|

Weekly Links Roundup – Non-profit Newsletters, Testimonials, Improving Conversions, Calls-to-action Best Practices

The top website and marketing links of the week. If your business (in any industry) has an email newsletter, you might find yourself hard-pressed to find something interesting to write about every month (or week, or whatever your timetable is). Here’s a guide to developing newsletter content for non-profits that will help readers better understand…

| | | |

Weekly Links Roundup – Testimonials, Product Reviews, GDPR, Analytics Alternatives

The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you…

| | | |

Friday Link Wrapup – Value of Professional Design, Original Content, Customer Testimonials

The top website and marketing links for this week. First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you…