The top website and marketing links of the week. If your business (in any industry) has an email newsletter, you might find yourself hard-pressed to find something interesting to write about every month (or week, or whatever your timetable is). Here’s a guide to developing newsletter content for non-profits that will help readers better understand […]
The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you […]
The top website and marketing links for this week. First impressions matter – especially online. What does the design of your site say about your business? A lot more than you think! If you look like an amateur, it reduces your credibility. It’s going to be harder for you to convince people of your value, especially if you […]
Do you request testimonials from your clients? If you don’t, you probably should. Recommendations from satisfied customers are a very compelling way to demonstrate the good qualities of your services or products. Asking for them may be awkward at first, but believe me, it’s worth the effort and it gets easier. Promise them something in […]