The top website and marketing links of the week. I always encourage clients to display testimonials on their site, if their industry allows them. Testimonials are a great way to influence prospective customers toward purchasing your products or services. And reviews let your customers speak – even if they are not always positive, how you handle negative reviews is important, too. Letting prospects see how you take care of problems is at least as important as the glowing testimonials! Learn more about why you should add testimonials and reviews to your site. …And along that vein here’s a great guide… Continue Reading
reviews
A Few Surprising Facts About Modern Online Shoppers
Some things that may be a bit troubling if you run an online shop… 44% of buyers now expect to receive an email if they left items in their shopping cart without purchasing, says a study from Bronto Software. There may be an ulterior motive to this behavior – almost 40% of these people expect to get a coupon in that reminder email, either for a discount or for free shipping. The problem is that another 32% of them find those reminders very annoying and it’s likely to make them less likely to return to the website in the future… It’s… Continue Reading
Adding Simple User Reviews to Your WordPress Website
Need to add some very simple reviews to your website – like reviews for a service or product, or even testimonials – but are not using a shopping cart that will make it easy for you? You can create a form for visitors to add reviews or testimonials and display them throughout your site – no coding required! This tutorial uses no coding – just the popular Gravity Forms plugin (a commercial one, but the best forms plugin you can buy IMO) and a custom post type plugin. I’ll walk you through the process step by step, showing you how to… Continue Reading