The top website and online marketing links of the week. Done with that boring default WordPress login page? I make a custom one for client projects, and you too can improve both the appearance and security of your site’s login page. Check out this roundup of 16 WordPress login page plugins. Do you use social media? And do you help your website users find you on social media by putting social icons on your site to link to your social media pages? If you don’t, you should do it. But where should they go? In the header? The footer? The… Continue Reading
Weekly Links Roundup – Online Sales Tax, When to Post on Instagram, Growing Your Email List
The top website and marketing links of the week. For clients starting an ecommerce site, one of the biggest questions I hear is “how do I deal with taxes?” It’s been a moving target for a long time. WooCommerce has recently started offering integrated automatic sales tax calculations, which might be a very helpful thing. There are also paid tax tools like TaxJar and Avalara if you have a more complex or multi-location business setup. It is complicated for sure, but these tools can take a lot of the effort out of keeping track of taxes. More info on the… Continue Reading
Weekly Links Roundup – Ecommerce, GDPR, Instagram, Blogging, Facebook PYMK
The top website and marketing links of the week. If you run an ecommerce site, you’re probably interested in increasing conversions, right? Here is a post about the 13 things your ecommerce pages need to do just that – get more sales. The GDPR (General Data Protection Regulation) is coming up quickly. Learn how to prepare your site, even if you’re not selling or targeting EU customers directly. Generally, it’s recommended that a business start with only one or two social media networks to start off. If Instagram is one of your go-to social media locales, or you’re thinking about… Continue Reading
Weekly Links Roundup – Creating Trust, Hosting Multiple Sites, Instagram, SSL
The top website and marketing links of the week. Not just for websites… learn how attentive UX design can help you create trust for your brand across the board (but note how important good website design is!). How many business websites do you have? If you’re like one of my clients, you might have 6 – and hopefully they’re not using the same hosting account like his sites are! If you do this, you put all your sites at risk. If one gets hacked, all of them can easily be compromised. The best situation is one site per hosting account… Continue Reading
Weekly Links Roundup – Trustmarks, Instagram, Content Auditing, Email
The top website and marketing links for this week. You’ve invested in a great-looking business website full of useful, up-to-date content. What else can you do to enhance your site’s credibility? Try using these trustmarks to make your customers more confident in using your site. They include things like security seals from payment processors; using HTTPS for added security; being mobile-friendly, and displaying credible reviews and testimonials. Do you use Instagram for business? I use it for pleasure (see my photos here) but still found this ultimate guide to Instagram hashtags required reading. Ever done a content audit for your website? A… Continue Reading
Friday Link Wrapup – Cyber Monday, Instagram and Popups
The top website and marketing links for this week. This should inspire you – read how one small business made $67k off one Cyber Monday email last year (I can hear those cogs turning now…). The science of Instagram – what types of photos and descriptions get the most likes. Did you know that photos dominated by cooler colors like blues and greens get more likes than those with lots of reds and yellows? (I’m a new enthusiast of Instagram so this is a cool read). Four ways to use Pinterest to support your holiday marketing efforts. Finally – do you find… Continue Reading