The top website and online marketing links of the week. Adding a new brick-and-mortar location to your small business empire can be very exciting! But even though you’ll probably remember to update your website with your new location’s information, you might not remember to edit your Google My Business local search listing. Here’s a guide to understanding how opening a new business location can impact your local search strategy. Not using Google My Business? Even if you don’t have a physical location, it still matters for most businesses! We can help get you set up. If you use Google URL… Continue Reading
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Weekly Links Roundup – Product Photos, Current Content, Google My Business, Blogging Lessons
The top website and online marketing links of the week. Sometimes, convincing clients (especially new ecommerce site owners) that they need to invest in high-quality photography for their site falls on deaf ears. And that’s a shame, because great photos are critical for ecommerce sites; the quality of your images reflects the quality of your products. And displaying poor-quality images speaks volumes about your business; if you don’t care about the photos, do you actually care about the products themselves? Learn more about why it’s so important to have high-quality imagery. New research on customer satisfaction with websites shows that… Continue Reading
Weekly Links Roundup – Best Pinterest Images, Recycle Old Content, Analytics, Google My Business
The top website and online marketing links of the week. Pinterest can be a great marketing platform for your business if your customers are there (same goes for all social media platforms). But do you know how to maximize your efforts? Here’s a post showing what types of Pinterest images get the most engagement.In short: avoid faces, use vibrant colors (especially red) and include lots of detail in your photos. I’ve written before about reusing your old blog or website content – you spent all that time making it, so why should it not continue to work hard for you… Continue Reading