The top website and marketing links for this week.
Your site may be outdated. It may no longer provide a great experience for users or you may have noticed conversions are decreasing. If you’re at the point where you’re seriously considering a website redesign, you probably already know that the risk of wiping out some of your SEO efforts is a real possibility. Learn how to do that redesign without damaging your SEO.
Speaking of redesigns… they provide an excellent opportunity to reconsider – or beef up – your calls-to-action. Here’s a nice collection of 30 good call-to-action examples for inspiration.
Let’s just continue with this theme… if you have an email newsletter for your business, when’s the last time you took a look at it from the perspective of your readers? Here are some simple ideas to update your email design to make it more interesting and engaging.
And finally, one more from Constant Contact… a quick guide to adding some variety to your usual email template for holidays, special sales, or other notable departures from your typical newsletter.